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Old 10-29-2004, 03:57 PM   #1
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"Whatever It Takes"





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The Bush campaign says it will cease airing a television ad that shows the President speaking in front of a digitally enhanced image of soldiers, altered to make the servicemen appear to be more numerous.

Technology experts have warned that a new digital fake reality could emerge in society unless new rules and laws are implemented to control its rise.

Better Than Being Informed

Bush campaign officials insist the ad, titled "Whatever it Takes," was not meant to be deceptive. But experts say such ads show that an emerging digital reality could pose profound problems for businesses, public institutions and consumers.

"It depends on what you mean when you say 'deceptive,'" said Gartner analyst Daryl Plummer. He says the problem with the Bush campaign ad was not anything noticeable caused by the technology but rather repeated faces, which are not hard to spot. "Had they done it right, no one would have noticed," he said. "
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Old 10-29-2004, 04:01 PM   #2
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A storm in the proverbial teacup.

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The photo of Bush addressing a group of soldiers was edited to remove both the president and the podium where he was standing. A group of soldiers in the crowd was electronically copied to fill in the space, aides say.

“There was no need to do that,” said Mark McKinnon, head of Bush’s advertising team who shouldered the blame. “Everyone technically works for me so I accept the responsibility.”

The original photograph shows a sea of soldiers sitting behind the president as he stands at a podium just left of the center of the frame.
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Old 10-29-2004, 04:03 PM   #3
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The original photograph shows a sea of soldiers
Are you sure about this?
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Old 10-29-2004, 04:22 PM   #4
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And Kerry had botox injections

Should we worry about chemical enhancements as well???
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Old 10-29-2004, 04:25 PM   #5
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geez.
some ppl have way too much time on their hands

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