Sony tries to trademark 'shock and awe' - U2 Feedback

Go Back   U2 Feedback > Lypton Village > Free Your Mind > Free Your Mind Archive
Click Here to Login
 
 
Thread Tools Search this Thread Display Modes
 
Old 04-14-2003, 03:29 PM   #1
Blue Crack Addict
 
anitram's Avatar
 
Join Date: Mar 2001
Location: NY
Posts: 16,297
Local Time: 10:25 AM
Sony tries to trademark 'shock and awe'

Quote:
April 14, 2003 | NEW YORK (AP) --
A day after U.S. allied forces marched into Iraq, Sony applied for a trademark on the war's catchphrase, "shock and awe," for use as the title of a video game, according to a filing with the U.S. Patent and Trademark Office.


It was unclear if Sony had any plans to make use of the name. Calls to Sony Computer Entertainment America were not answered Friday.


The application, dated March 21, was first discovered by British publication Media Guardian.


Sony was not the only company hoping to profit from the label. The U.S. Patent and Trademark office has more than a dozen recent applications for uses of the phrase, including for fireworks, lingerie, baby toys, shampoo and consulting services.


Michael Knight of Irving, Texas, who has a business that makes plastic details for the plumbing industry, has applied for a "Shock & Awe" trademark on pesticides and herbicides.


"I interviewed family and friends and strangers, and they all thought it would be a great name for a product like that," Knight said. "Not one has said it would be a bad name."


Knight hoped that Monsanto or some other manufacturer could sell "Shock & Awe" pesticides under his label.


"You want to shock the bug, and then you want to be awed when you come back and see it gone," he said.


Companies and individuals often apply for trademarks on products that never make it to market.


Battlefront.com Inc., which makes computer strategy games, had applied for the name "Operation Iraqi Freedom."


A statement on the company's Web site said it had no immediate plans to publish a game under that name, and might never use it, since the name "is a bit corny."


The phrase "shock and awe" was coined, but apparently not trademarked, by military strategist Harlan Ullman in a 1996 publication. He used it to describe a tactic of pressuring the enemy to give up with little fighting.
__________________

__________________
anitram is offline  
Old 04-15-2003, 05:48 AM   #2
ONE
love, blood, life
 
FizzingWhizzbees's Avatar
 
Join Date: Dec 2001
Location: the choirgirl hotel
Posts: 12,614
Local Time: 03:25 PM
I heard about that on the tv this morning. It makes me sick to think that anyone has even thought about making a GAME out of something as horrific as this war.
__________________

__________________
FizzingWhizzbees is offline  
Old 04-15-2003, 06:19 AM   #3
Jesus Online
 
Angela Harlem's Avatar
 
Join Date: Dec 1969
Location: a glass castle
Posts: 30,163
Local Time: 02:25 AM
As well as that, its the greed, wanting dibs on something to prevent others perhaps legitimately wanting to use it (not that I can even think of one valid reason why it would be necessary - a pesticide included ), then to sit back and take their time deciding if they want to cash in on it.
__________________
<a href=http://img.photobucket.com/albums/v196/angelaharlem/thPaul_Roos28.jpg target=_blank>http://img.photobucket.com/albums/v1...aul_Roos28.jpg</a>
Angela Harlem is offline  
Old 04-15-2003, 06:22 AM   #4
Rock n' Roll Doggie
 
Join Date: Nov 2000
Location: full of sound and fury
Posts: 3,386
Local Time: 04:25 AM
This is so like an Onion article.

foray
__________________
foray is offline  
Old 04-15-2003, 06:24 AM   #5
ONE
love, blood, life
 
FizzingWhizzbees's Avatar
 
Join Date: Dec 2001
Location: the choirgirl hotel
Posts: 12,614
Local Time: 03:25 PM
Quote:
Originally posted by foray
This is so like an Onion article.

foray
Oh I wish it was!
__________________
FizzingWhizzbees is offline  
Old 04-15-2003, 02:17 PM   #6
The Fly
 
Join Date: Mar 2001
Posts: 234
Local Time: 03:25 PM
im surprised ted connors didnt get his greasy little hands on this ditty first.

damn you, ted, damn you!
__________________
-death bear
Quano Abidji-Achibi is offline  
Old 04-15-2003, 11:11 PM   #7
New Yorker
 
sharky's Avatar
 
Join Date: Sep 2000
Location: Los Angeles
Posts: 2,637
Local Time: 10:25 AM
supposedly sony has now recinded its request.
__________________

__________________
sharky is offline  
 

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -5. The time now is 10:25 AM.


Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Design, images and all things inclusive copyright © Interference.com