Sony PSP Ad - Racist? - Page 2 - U2 Feedback

Go Back   U2 Feedback > Lypton Village > Free Your Mind > Free Your Mind Archive
Click Here to Login
 
 
Thread Tools Search this Thread Display Modes
 
Old 07-09-2006, 09:28 AM   #16
The Fly
 
Join Date: Sep 2005
Posts: 220
Local Time: 05:53 AM
Quote:
Originally posted by MrsSpringsteen
Jumping on the bandwagon, California politician Leland Yee added:

"I am deeply disappointed in Sony's senseless decision to publish this racially-charged advertisement. I can't begin to determine Sony's motivation but I believe this marketing strategy is unnecessary and is clearly offensive to many in our community. " [/B]
Racially-charged? That certainly depends on the observer. The advert was meant for the Dutch market, not the US. When I spend time in the US I occasionally see adverts that I consider deeply offensive but it's not really my business – I’m just visiting. Maybe the esteemed Mr. Yee should realise that different societies can have very different sensibilities and stop pretending that the advert is a carefully crafted insult against his community.
__________________

__________________
silja is offline  
Old 07-09-2006, 10:02 AM   #17
Refugee
 
Muggsy's Avatar
 
Join Date: May 2004
Location: I live in colombia, with a box of watercolors and butterflies in my tummy
Posts: 2,033
Local Time: 12:53 AM
* People from different contexts will read this image in different ways. It is evident that those images are made to create some controversy, because of their visual and conceptual strength. Where's the controversy? as beauty, it lies on the eyes of the beholder.

I don't know how those adverts would be interpreted in the US. Here they would be seen as a little suspicious . Looking at those pics I couldn't help to recall all the things that I learnt in "Visual Comunication" about the place that people gives to different races in the images, and I can start to talk from this, looking for coincidences, bringing up old images similar to those ones.

However I also can see the chromatic and gestual comfrontation that makes the images so strong and that I think are the bases of the message they want to comunicate. The thing is that those are portrayed persons and you can't expect not to touch some people's sensitivities, and that should be considered I guess. those adverts, although they are in a country far away they "won't stay there", they are travelling trough the internet to other countries so maybe the advertisers should consider that too... anyway, those images are doing what they are meant for: create controversy.
__________________

__________________
Muggsy is offline  
Old 07-09-2006, 11:59 AM   #18
Rock n' Roll Doggie
 
BonosSaint's Avatar
 
Join Date: Aug 2004
Posts: 3,566
Local Time: 01:53 AM
Delete.
__________________
BonosSaint is offline  
Old 07-10-2006, 07:45 PM   #19
Refugee
 
Join Date: Dec 2004
Location: Winnipeg, Canada
Posts: 2,451
Local Time: 11:53 PM
Creepy
__________________
Harry Vest is offline  
Old 07-10-2006, 08:17 PM   #20
Blue Crack Addict
 
nbcrusader's Avatar
 
Join Date: Aug 2002
Location: Southern California
Posts: 22,071
Local Time: 09:53 PM
Looking at both pictures again, has the overly quick reaction to the color masked the elements of violence contained in the photos?
__________________
nbcrusader is offline  
Old 07-10-2006, 09:15 PM   #21
Blue Crack Addict
 
verte76's Avatar
 
Join Date: May 2002
Location: hoping for changes
Posts: 23,331
Local Time: 05:53 AM
Quote:
Originally posted by nbcrusader
Looking at both pictures again, has the overly quick reaction to the color masked the elements of violence contained in the photos?
Perhaps. It wasn't really in the initial perception of the images, but maybe that's because I was looking at the color so much and not the images. Come to think of it, though, that's a disturbing picture, very threatening looking.
__________________
verte76 is offline  
Old 07-10-2006, 09:36 PM   #22
Rock n' Roll Doggie
 
LyricalDrug's Avatar
 
Join Date: Nov 2004
Location: SF Bay Area, California, USA
Posts: 3,212
Local Time: 10:53 PM
The fact that we're all having this dorky conversation is proof that the ad campaign is working as planned
__________________
LyricalDrug is offline  
Old 07-11-2006, 05:36 AM   #23
The Fly
 
Join Date: Sep 2005
Posts: 220
Local Time: 05:53 AM
Quote:
Originally posted by LyricalDrug
The fact that we're all having this dorky conversation is proof that the ad campaign is working as planned
__________________
silja is offline  
Old 07-11-2006, 06:52 AM   #24
Jesus Online
 
Angela Harlem's Avatar
 
Join Date: Dec 1969
Location: a glass castle
Posts: 30,163
Local Time: 04:53 PM
Sony aren't racist. Pfft.
__________________
<a href=http://img.photobucket.com/albums/v196/angelaharlem/thPaul_Roos28.jpg target=_blank>http://img.photobucket.com/albums/v1...aul_Roos28.jpg</a>
Angela Harlem is offline  
Old 07-13-2006, 02:20 AM   #25
ONE
love, blood, life
 
indra's Avatar
 
Join Date: Jan 2004
Posts: 12,689
Local Time: 01:53 AM
The ads have been pulled.

Quote:

Sony Removes Dutch PSP Ads Seen As Racist

TOKYO - Sony Computer Entertainment Inc. has removed billboards for the new white version of its PlayStation Portable video game player following complaints of racism, the company said. Sony also apologized.

The billboards, which went up in the first week of June only in the Netherlands, showed a white woman dressed in white threateningly grabbing the face of a frightened-looking black girl, with an attached catch copy saying, "PlayStation Portable White is coming."

The provocative image was one of several versions showing the two women in different poses, company spokesman Nanako Kato said Wednesday. They appeared exclusively in Amsterdam and several other major cities in that country.

Sony said the ads were intended only to emphasize the color contrast between the existing black PSP and the new ceramic white PSP.

"We only intended to make a sharp contrast between black and white, but never meant to discriminate against anyone," Kato said. "Even though the ad was perceived in an unexpected way, we'd like to apologize to the people who were offended by the ads."

She said the complaints have come mostly from outside the Netherlands.

The PSP, a portable version of the PlayStation, is a hot-seller for Sony. It went on sale in Japan in December 2004 and the United States earlier this year.

Last year, Sony sparked controversy in the United States with PSP ads disguised as graffiti.
__________________
indra is offline  
Old 07-13-2006, 03:31 AM   #26
Rock n' Roll Doggie
 
Join Date: Jul 2004
Location: Washington State
Posts: 3,861
Local Time: 05:53 AM
People really need to get a life... this in reality probably means nothing at all. These PC people really are making this world a worse place to live.

Every single thing has to be scrutinized under the microscope of these overly sensitive people. The only racism in this situation is in the heads of those who are so upset.

Oh I can just imagine if it was the other way around, the man dominating the woman. Geez the feminists would be flying off the hook.
__________________
shart1780 is offline  
Old 07-13-2006, 03:49 AM   #27
ONE
love, blood, life
 
indra's Avatar
 
Join Date: Jan 2004
Posts: 12,689
Local Time: 01:53 AM
Quote:
Originally posted by shart1780
Oh I can just imagine if it was the other way around, the man dominating the woman. Geez the feminists would be flying off the hook.
Um. The ad is of two women.
__________________
indra is offline  
Old 07-13-2006, 03:54 AM   #28
Rock n' Roll Doggie
 
Join Date: Jul 2004
Location: Washington State
Posts: 3,861
Local Time: 05:53 AM
Haha... oh man I couldn't even tell. Now that I look at the second picture I should have known it was a woman.
__________________
shart1780 is offline  
Old 07-13-2006, 09:01 AM   #29
Rock n' Roll Doggie
VIP PASS
 
Join Date: Oct 2005
Posts: 6,174
Local Time: 05:53 PM
Sony is obviously seeking controversy to generate more buzz for their new product. If contrast in color were their goal (not violence, not racism, not sexism.....) there are a million other ways to do this in very artistic ways.
__________________
SunBloc is offline  
Old 07-13-2006, 09:21 AM   #30
Refugee
 
fly so high!'s Avatar
 
Join Date: Jan 2006
Location: St Andrews NSW Australia
Posts: 1,835
Local Time: 03:53 PM
Either way Sony has made sweet bucks with this one......it would not be a suprise to me if they intended to pull the ads anyway...they knew what the reaction would be.....it's definately got rascist tones....look at the body language....take for instance the white female,she even appears higher than the black female in the photo....the second shot shows the black female struggling....and the outcome...well we know that already.....the white console will prevail.....clever imagery....but certainly in bad taste....I'm glad Sony pulled them.
__________________

__________________
fly so high! is offline  
 

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -5. The time now is 12:53 AM.


Powered by vBulletin® Version 3.8.8 Beta 1
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Design, images and all things inclusive copyright © Interference.com