Snickers "Kissing Mechanics" ad pulled as "homophobic" - U2 Feedback

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Old 02-06-2007, 04:51 PM   #1
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Snickers "Kissing Mechanics" ad pulled as "homophobic"

http://money.cnn.com/2007/02/06/news...ex.htm?cnn=yes

NEW YORK (CNNMoney.com) -- After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.

The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and an inadvertent kiss, and then react by pulling out a clump of chest hair to "do something manly."


Masterfoods said it has discontinued its Super Bowl ad campaign that featured two men kissing following an outcry among gay and human rights groups.
On its Web site, the candy maker posted three alternate endings to the commercial and reactions from NFL players.

Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.

"That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement.

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Whatever.
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Old 02-06-2007, 04:57 PM   #2
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I think this is a little overboard. It was comedy. Come on.
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Old 02-06-2007, 04:59 PM   #3
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I should add that we have a gay guy in the office who loves the add. He thinks it's "funny."
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Old 02-06-2007, 05:03 PM   #4
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I was wondering how long it would take for this ad to make some type of "headlines".

Although my bet was from the other side, oh well.
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Old 02-06-2007, 05:15 PM   #5
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Bottom Line: The Snickers ad succeeded because it generated publicity and attention. Most of those Super Bowl ads are horseshit anyway.
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Old 02-06-2007, 05:34 PM   #6
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It should have Ellen D and a gay man.

But, of course they would have smiled
and realized they actually kind of liked it.

Because it is natural.
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Old 02-06-2007, 06:09 PM   #7
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Quote:
Originally posted by BonoVoxSupastar
I was wondering how long it would take for this ad to make some type of "headlines".

Although my bet was from the other side, oh well.
as was mine... that's the first bet from the super bowl that i've lost
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Old 02-06-2007, 06:32 PM   #8
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the one that aired was okay, i understand that people think that homosexual panic is funny.

the online stuff ... not so much.
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Old 02-06-2007, 06:41 PM   #9
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Quote:
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the online stuff ... not so much.
What online stuff was that?
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Old 02-06-2007, 07:26 PM   #10
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Quote:
homosexual panic
Is that a medical term? lol.
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Old 02-06-2007, 08:13 PM   #11
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To me, the ad was poking fun at homophobia
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Old 02-06-2007, 08:29 PM   #12
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Is "Planes, Trains, and Automobiles" homophobic?
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Old 02-06-2007, 08:55 PM   #13
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You know, I've experienced homosexual panic, and misinterpreted for homophobia (or had it misdiagnosed for me).

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Old 02-06-2007, 08:59 PM   #14
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Originally posted by nathan1977
Is "Planes, Trains, and Automobiles" homophobic?
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Old 02-06-2007, 10:02 PM   #15
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That's an overreaction. I didn't see the ad, but come on, it sounds like it's overdone.
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