BVS
Blue Crack Supplier
The Money Pitch
Why spend $32 million to promote the new $20 bill?
By Rob Walker
Posted Monday, October 27, 2003, at 8:06 AM PT
Plus ?a change: an ad for the new twenties
Earlier this month the U.S. Treasury Department's Bureau of Engraving and Printing brought out a new $20 bill. Curiously, the debut of this redesigned piece of currency was accompanied by a marketing campaign?at a reported cost of $32 million. That's a decent budget and includes events, print ads, some Web goodies, and even TV spots. (You can see the commercials here. You can also play games designed to teach kids about the new twenties; there's even an "interactive bill.") The ads have been in heavy rotation, and they raise an obvious question: Why bother to advertise money itself?
http://slate.msn.com/id/2090262/
Why 32 million to market money? Now I understand informing them of the change, but hell do you really think it will take 32 mill. Does anyone else not see that as a complete waste, especially during these times?
Why spend $32 million to promote the new $20 bill?
By Rob Walker
Posted Monday, October 27, 2003, at 8:06 AM PT
Plus ?a change: an ad for the new twenties
Earlier this month the U.S. Treasury Department's Bureau of Engraving and Printing brought out a new $20 bill. Curiously, the debut of this redesigned piece of currency was accompanied by a marketing campaign?at a reported cost of $32 million. That's a decent budget and includes events, print ads, some Web goodies, and even TV spots. (You can see the commercials here. You can also play games designed to teach kids about the new twenties; there's even an "interactive bill.") The ads have been in heavy rotation, and they raise an obvious question: Why bother to advertise money itself?
http://slate.msn.com/id/2090262/
Why 32 million to market money? Now I understand informing them of the change, but hell do you really think it will take 32 mill. Does anyone else not see that as a complete waste, especially during these times?