'Kosher Cellphones' Draw Line at Objectionable Calls
The devices block sex and dating numbers. The makers look beyond Israel's Orthodox Jews.
From the Associated Press
March 31, 2006
JERUSALEM — It sounds like the setup for a punch line: What do you get when you cross an ultra-Orthodox rabbi with a mobile phone?
But the "kosher phone" is real and its developers are serious about looking beyond the religious enclaves of Israel. Some Arab companies even have inquired about the phone's main feature: keeping out sex lines and other worldly temptations.
"There's interest out there in a conservative phone," said Abrasha Burstyn, chief executive of Mirs Communications Ltd., an Israeli subsidiary of Motorola Inc. and pioneer of the kosher mobile that debuted last year.
The phones — carrying the seal of approval from Israel's rabbinical authorities — have been one of the most successful mergers of technology and centuries-old tradition in the ultra-Orthodox community, which is most widely recognized by the men's black garb based on the dress of 19th century European Jews.
The kosher phone is stripped down to its original function: making and receiving calls. There's no text messaging, no Internet access, no video options, no camera. More than 10,000 numbers for phone sex, dating services and other offerings are blocked. A team of rabbinical overseers makes sure the list is up to date.
These are the same rabbis who have told followers to scorn TV and radio. But mobile phones are considered just too essential in one of the world's most tech-friendly nations.
The ultra-Orthodox account for about 14% of Israel's 7 million people.
Now Mirs is thinking bigger. Talks are underway to introduce a kosher phone to Jewish communities in the United States and other nations, possibly this year. Israeli Arabs — about 20% of the population — have also taken notice of the phones as a possible option for those trying to protect conservative Islamic sensibilities.
Some Arab cellphone providers see the same attraction. They have sought information from Mirs via envoys from Jordan, which has a peace treaty with Israel, Burstyn said.
"This was a unique product for a unique brand of customer," he said. "But we see some potential beyond this niche market."
The kosher phone is an example of demand leading the way for supply.
In late 2004, a rabbinical panel was formed to study how to bridge the need for cellular phones and ultra-Orthodox codes. The community was torn.
Some saw the phones as a nonthreatening convenience. Others believed that the sophisticated phones offered an unhealthy freedom: the ability to download pornography or to make furtive contact with the opposite sex — restricted in ultra-Orthodox society.
