Poll: College students moving toward Kerry
Harvard survey shows politics huge on campuses
By Michael Ludden
CNN
ATLANTA, Georgia (CNN) -- College students say they are much more interested in politics this year, more likely to identify with a party and more likely to vote, a new Harvard University study shows.
And it appears a majority of those responding to the survey intend to vote for Sen. John Kerry.
The Harvard University Institute of Politics surveyed students across the country in October.
The institute began tracking students' political leanings in 2000. Since then, there have been some remarkable changes.
But first, the findings:
* The 10-point lead that Kerry held over President Bush in a March survey has grown to 13 percent.
* While Bush's support among students has remained consistent, many undecided voters have moved into the Kerry camp.
* In swing states, Kerry's lead is even higher, about 16 percent. Swing-state students also are saying they are more likely to vote than students in non-swing states.
* Women are far more likely to support Kerry. The race is about even among males.
* Students are divided in the way they rank the candidates' personal attributes. Bush, for example, scores higher on "takes a clear stand on issues." Kerry ranks higher on "understands the problems of people like you."
* More students believe the country is headed in the wrong direction. And support for the war is slipping.
David King, associate director of Harvard's Institute of Politics, said the intensity of feeling among students is significant.
"The energy level is way up, and cynicism is way down. Students are choosing sides now," King said.
More often than not, the side they choose is Kerry's. About 52 percent of students say they would vote for Kerry today, compared with 39 percent for Bush. (Chart: Voter Preferences)
While 87 percent of college students say they are registered to vote today, King says that number can't be trusted.
"It's self-reported. But it's also true that the [registration] levels appear to be much higher."
Look for a big turnout
The National Center for Education Statistics estimates there are more than 10.2 million students enrolled at four-year schools this year.
King predicts more than half of them will vote in the presidential election, a significant increase from a turnout of about 42 percent in 2000.
Curtis Gans also expects a big jump in student voting.
Gans, director of the Committee for the Study of the American Electorate, a Washington nonprofit research institute, has spent decades studying American voting trends.
Gans said he expects 40 percent to 45 percent of students will vote, which he says would be "a very good turnout."
"It's a very emotional election. I think there will be a substantial bump in student voting," he said. "And that probably benefits Kerry."
The Harvard study suggests female students are a major part of Kerry's support on campus, with 58 percent of women supporting Kerry and 34 percent supporting Bush. (Chart: Gender Gap)
"Women just don't like Bush's personality," King said. "Among men, Kerry tied Bush for 'has an appealing personality.' Among women, it was 51 to 35 for Kerry."
Nevertheless, 44 percent of students say they expect Bush to win, with 34 percent predicting a Kerry win, according to the survey.
There also were substantial differences among college men and women on which issues were most important. For men, the economy was first, followed by terrorism and Iraq.
For women, the most important question was moral values, followed by Iraq and the economy.
Once those responses were merged, the economy ranked first.
"We consistently found students worried about the economy," said King, a lecturer at Harvard's John F. Kennedy School of Government.