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Old 05-31-2005, 08:34 AM   #1
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Google information monopoly?

http://www.gwei.org/gwei/

We generate money by serving Google text advertisments on our website GWEI.org. With this money we automatically buy Google shares via our Swiss e-banking account. We buy Google via their own advertisment! Google eats itself - but in the end we will own it!

By establishing this model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic models. We inject a social virus ("let's share their shares") into their commercial body hidden under a polite and friendly graphic surface.

http://www.gwei.org/gwei/text.html

Hack the Google self.referentialism

How a dictator can be funny for the people? One chance is to know how to entertain the people, while continuing to influence every decision they make, so invisibly maintaining the totalitarian power untouched. Google's management knows very well how to entertain surfers. They are not a (totalitarian) government, but they are the first, and almost only reference for most of the internet users. Moreover they periodically announce and release new, effective (and entertaining) services. People like this services. People want them and want even more of them. It's not a Microsoft-like type of monopoly at all. On the Google planet everything works and is easy and funny. Everything is light (as the interface) and tasty (as the images search), resource-rich (as Gmail) or fast and updated (as Google News). So the 'cream' of fun and the 'strawberries' of interesting results are flavouring the Google dictatorship. In fact we're talking of a monopoly, or so, in a certain number of strategical net economy sectors.

The Google database is an incredibly valuable bunch of data. It's constituted by the most visited pages of the net. But they are selected through the Google's page rank algorithm. It's the paradigm of their self-referential game: when they got enough credibility they established the web filter criteria, and then, being the first source, they decided what the content of this source would have been. On the other hand the database of searches and the requests of other services (news, images, cheap prices, personal mail) is even much more relevant. In fact, it can be localized and statistically analyzed, and crossing locative, general and product searches, constitutes the secret dream of every Internet marketing executive. It deals to a frightening perspective of 'profiling' the (anonymous? till when?) Google's users.

The common perception is that Google offer chances of augmenting the personal information power, in exchange of small and digestible amount of advertisement. But all the recorded data (the queries and their respective users) are simply ignored by the users, which are hypnotized by an almost perfect virtual machine. This funny empire has another crucial element: the advertisement. Goggle is the biggest player in the net advertisement business (actually adv is its core business). Being the most visited search engine, it attracts billions of users. Their billions of eyeballs are seeing Google's pages with the above mentioned textual advertisments, that everybody can fairly buy (AdWords). On the other end tons of people have become 'publishers', for example through the giant blog phenomenon. So they are entitled to share the bits of profits through the Adsense program. They accept to display this tiny text advertisment in exchange of a small amount of money for every click on them. This process is protected and monitored for preventing abuses. The final (actual) scenario is Google as the giant middleman. It sucks money from the advertisers offering a targeted portion of the global webspace. And it gives spare changes to the publishers for their collaboration. It sucks infos from the websites (and news, images, prices) and it releases it to the user's queries. Being in the middle it is more and more the unavoidable balancing center of the system. But we're not talking about a natural systems. We're talking about business and predominance.

Google's position is predominant in the same moment it entered a new business field with a new service. It's the Google effect: creating consensus on a new business, even if it instantly got the predominant position. The greatest enemy of such a giant is not another giant. It's the parasite. If enough parasitites would suck small amount of money in this self-referentialism embodiment, they will empty this artificial mountain of data and its inner risk of digital totalitarianism.

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*note by hiphop: The original GWEI site can not be found anymore in Google.
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Old 05-31-2005, 08:43 AM   #2
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Well it sounds as though the people who own Google are getting incredibly rich, if all of that is true.
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Old 05-31-2005, 09:38 AM   #3
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Google is a damn good search engine. I used it almost exclusively to build my historical sites. There's nothing wrong with these guys getting rich.
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Old 05-31-2005, 11:29 AM   #4
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Quote:
Originally posted by verte76
Google is a damn good search engine. I used it almost exclusively to build my historical sites. There's nothing wrong with these guys getting rich.
and so it begins..
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Old 05-31-2005, 01:59 PM   #5
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I doubled the size of one of my historical sites (the "castle" one) in two months. It now has 664 site listings. That's alot when I do Linkchecker! I got all of the new sites from Google.
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Old 05-31-2005, 02:08 PM   #6
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Microsoft has a damn good operating system and great software.
There's nothing wrong with these guys getting rich.

*something i might have said
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Old 05-31-2005, 02:18 PM   #7
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Is this fearmongering by a different name?
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Old 05-31-2005, 02:50 PM   #8
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No, it´s just an observation. Sure, you can say it is quite exaggerated, regarding the fact that there is not such a strict monopoly - you can go to altavista or other search sites - and you can change your search machine easily - different from the change of an operating system like windows.

but i think it is interesting what that guy said about certain methods of filtering and thus controlling which information you are allowed to find. and the web-ad-business is obviously getting very big.
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