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Old 03-07-2007, 02:00 PM   #1
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Dolce And Gabbana 'Fantasy Rape' Ad

This is irresponsible advertising in my opinion. Yes it gets them attention- but anyone who truly loves women, as D and G say they do, would not create an ad such as this one. I find it very difficult to believe that they had no idea this ad looked like a rape/gang rape/rape fantasy scene.


Is rape in the eye of the beholder? Women's groups called this ad violent, the designers called it an 'erotic dream.'

http://www.msnbc.msn.com/id/17490782/site/newsweek/



KIM GANDY

NEWSWEEK: Where is the line between an ad that is about a sexy fantasy and something that is offensive?

Kim Gandy: The line there is whether one considers rape to be a sexy fantasy. The Dolce & Gabbana ad was a stylized gang rape. It's in Esquire, so they probably don't think a stylized gang rape will sell clothes to women, but what is more likely is that they think it will get them publicity. It's a provocative ad but it is provoking things that really are not what we want to have provoked. We don't need any more violence."

NEWSWEEK: You've got a number of ads on your "Love Your Body" Web site that you've deemed offensive to women. Should they all be removed from circulation?

Some of those ads are just insulting and of course there's a difference between being insulting and portraying women as less than human—as people to be raped or assaulted. The bourbon ad that said "Your bourbon has a great body and fine character. I wish the same could be said for my girlfriend," is more insulting. I think that insulting various groups of people has become a lazy way of getting laughs or attention.

NEWSWEEK: Men are insulted a lot in ads too. Fathers and husbands are often portrayed as clueless. If everyone is being insulted can we pick out one ad or another for criticism?

The sexualization of girls is different. It has gotten extreme and that can't be good for our kids or our society. I don't want my two middle school daughters internalizing images which objectify women and I especially don't want their male friends internalizing them. They are bombarded with the message that women are there for sex and are available for sex at anytime. And as strong as parents try to be in educating our own kids and giving them good values, they get bombarded by messages from the outside for more hours per day than their parents have them.

Here is that "Love your body" site, the section on the ads

http://loveyourbody.nowfoundation.org/offensiveads.html



NEWSWEEK:Is advertising more demeaning to women today than it was 10 or 20 years ago?

Advertising is far more demeaning to women today than it was 20 years ago. In the 1970's and 1980's, we had a national project where you could send post cards to companies who used offensive advertising. It said that they were the recipient of a bad ad award. I'm sure if we looked back at some of the ads we were talking about then, they probably wouldn't even register as offensive now.
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Old 03-07-2007, 02:32 PM   #2
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Hmm... that is a scary picture...
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Old 03-07-2007, 02:52 PM   #3
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I think ads like that are always pushing the envelop. It's hardly about selling clothes anymore. It reminds me of the Gucci ad with the "G" shaved into the model's pubic hair.

I look at them and think "whatever...no thanks."

Some men have rape fantasies, and so do a lot of women. Weird, but true.

I guess it depends on whether the ad is glorifying actual rape, or just appealing to people's fantasies. Honestly, I think it's the latter in this case, and I can't really judge someone else's fantasies even if they are weird to me.

I don't usually read magazines that feature these types of ads, so they don't really bother me one way or the other.
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Old 03-07-2007, 03:24 PM   #4
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that is not cool.
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Old 03-07-2007, 04:57 PM   #5
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I don't like this.
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Old 03-07-2007, 05:00 PM   #6
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I just don't see the point in it.

Plus, it makes me feel uncomfortable.
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Old 03-07-2007, 05:01 PM   #7
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I just can't imagine who came up with this idea and how they pitched it so that it got picked up and actually run....I guess they are just going for the shock factor, the old saying that there's no such thing as negative publicity. I beg to differ, of course.
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Old 03-07-2007, 05:16 PM   #8
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Quote:
Originally posted by Liesje


I guess it depends on whether the ad is glorifying actual rape, or just appealing to people's fantasies. Honestly, I think it's the latter in this case, and I can't really judge someone else's fantasies even if they are weird to me.

I don't think most people fantasize about rape. They might fantasize about someone they are very attracted to reciprocating that and doing it in an assertive way, but that is about the desire and not a violent act of rape. And whatever someone's fantasies might be, that is entirely different from perpetuating the myth of rape fantasy-that is that women want to be raped, that that is a sexual fantasy of women. That is a false notion, and it perpetuates the myth that women are asking for it. I find it highly disturbing that any company would perpetuate that in any ad.

There's nothing wrong with sexy ads, and they can be beautiful. But there's nothing erotic or like a "game" about that ad or what it represents. Sexy does not have to degrade women-and sexy has nothing to do with rape.
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Old 03-07-2007, 05:50 PM   #9
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Quote:
Originally posted by MrsSpringsteen

I don't think most people fantasize about rape. They might fantasize about someone they are very attracted to reciprocating that and doing it in an assertive way, but that is about the desire and not a violent act of rape. And whatever someone's fantasies might be, that is entirely different from perpetuating the myth of rape fantasy-that is that women want to be raped, that that is a sexual fantasy of women. That is a false notion, and it perpetuates the myth that women are asking for it. I find it highly disturbing that any company would perpetuate that in any ad.

There's nothing wrong with sexy ads, and they can be beautiful. But there's nothing erotic or like a "game" about that ad or what it represents.
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Old 03-07-2007, 10:48 PM   #10
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There's a difference between having rape fantasies and wanting to be raped. Women do have rape fantasies. No one wants to be raped.

anyway, I think the ad is disgusting and I can't believe they'd actually put it out. it's one thing for people to have private fantasies but it really seems to be glorifying gang rape to me (although like Lies said I guess you could argue either way). I dunno it makes me very uncomfortable.
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Old 03-07-2007, 11:48 PM   #11
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Quote:
Originally posted by Liesje
Some men have rape fantasies, and so do a lot of women. Weird, but true.
Why do you think this?
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Old 03-07-2007, 11:49 PM   #12
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methinks we need to define "rape fantasies".

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Old 03-08-2007, 01:02 AM   #13
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mmm I don't really like it either. I think it would bebetter if the girl was in change, wanting to have some gang bang with them all, rather then have men standing around menacingly and one forceably holdng her down.

I don't think people actually have 'rape fantasies' as much as 'domination' fantasies. I think its different. I'd be worried if people had actual rape fantasies because rape is no walk in the park as is any assault. I do think there is a difference between rape and being a little dominated in the bedroom
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Old 03-08-2007, 04:48 AM   #14
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Quote:
Originally posted by Angela Harlem
Why do you think this?
It's not a controversial claim from a psychology standpoint, at least if by 'rape fantasy' you mean an erotic fantasy of being overpowered sexually/had sex with against one's will ('one' in this case may or may not mean the actual woman doing the fantasizing, as some people fantasize about characters other than themselves). You'll need access to an academic database to read them, but in just a few minutes of keyword searching through some of our psychology databases here I found studies addressing this topic from Zurbriggen & Yost; Bond & Mosher; Strassberg & Lockerd; Pelletier & Herold; and Knafo & Jaffe. I glanced at only the summaries for these; the latter three all found more than half the female subjects reporting fantasies of this type. The Zurbriggen & Yost one looked interesting because it addressed the fact that having such fantasies is not correlated with attitudes about real-life rape. That fits with what I remember learning about this topic when it was briefly covered in a psychology course I took as an undergrad, which is that the prevalence of these kinds of fantasies is commonly explained as a way of enjoying the idea of inspiring uncontrollable desire, without the real-life experience of being humiliated by having no control over the situation.

But I don't know that any of that is really relevant to the ad. I find it creepy and weirdly emotionless, as if they couldn't quite decide whether they more wanted 'drama' or just another artsy mishmash of beautiful oiled bodies lounging nonchalantly around. I wouldn't say it suggests that women enjoy being raped, people do all kinds of things that no one would actually enjoy in fashion ads, but it's certainly more unsettling than most. D&G claimed their aesthetic inspiration for this ad was 'Napoleonic' (early 19th cen. French) art, I suppose meaning people like Delacroix, Ingres, etc. who commonly painted densely peopled (and in Delacroix's case, often violent), narrative scenes with naked or seminaked women, iconic or 'realistic,' draped about the foreground. Generally I find it a bit grandiose when advertisers describe their work in that way, but then fashion designers do often see themselves as artists, so perhaps it's not so strange.

Spain actually has a law against depicting women's bodies in advertising in a way that's 'irrelevant' to the product, which strikes me as pretty extreme, but I guess that's why this ad first ran into major trouble there. I find it interesting that it ran in women's magazines in Italy, but in a men's magazine here. In any case, the ad's been pulled now in response to all the complaints, so end of story, I guess.
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Old 03-08-2007, 05:47 AM   #15
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Re: Dolce And Gabbana 'Fantasy Rape' Ad

Quote:
Originally posted by MrsSpringsteen
This is irresponsible advertising in my opinion. Yes it gets them attention- but anyone who truly loves women, as D and G say they do, would not create an ad such as this one. I find it very difficult to believe that they had no idea this ad looked like a rape/gang rape/rape fantasy scene.


Is rape in the eye of the beholder? Women's groups called this ad violent, the designers called it an 'erotic dream.'






I agree with you.........very irresponsible D&G can stick it!
The designers called it an "erotic dream"....for whom I wonder?
Now where do we sign these "bad ad award" thingy's.......I wanna giv'em a mouthful!
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