http://news.yahoo.com/s/latimests/20051019/ts_latimes/nbalistsfashiondosanddonts&printer=1
"ESPN personality and Philadelphia Inquirer columnist Stephen A. Smith, who is African American, wrote recently in support of the dress code, while suggesting that it was in part racially motivated.
"When you are selling a sport overwhelmingly populated by young black males to an older white audience, the reality is that impressions, first or otherwise, often determine your product's success," Smith wrote.
" … Indeed, there's a racial element here. But since there are 60-year-old black parents and grandparents just as appalled by some players' attire, there is a generational element too," he added.
Peter Roby, director of Northeastern University's Center for the Study of Sport in Society, cautioned the NBA to tread lightly.
"There are plenty of well-dressed people now going to prison for defrauding their shareholders," Roby said. "We have to be careful about making assumptions about folks simply on the way they look. That's a dangerous thing to do because it's how we start to create stereotypes."
But Todd Boyd, a USC professor of critical studies and author of "Young, Black, Rich and Famous: The Rise of the NBA, the Hip-Hop Invasion and the Transformation of American Culture," said fans would not be alienated.
"In the last two years, hip-hop itself has become increasingly fashionable," he said, noting that rapper Jay-Z, a part owner of the New Jersey Nets, included lyrics on his 2003 CD, "The Black Album," commanding listeners to dress better.
Anyone wearing a vintage jersey now, Boyd said, is out of style.
Indeed, to fashion insiders, the league needn't have issued a dictum."