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Old 04-19-2005, 07:51 AM   #1
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Ask the Public Relations Gal

Thanks to coemgen and nbcrusader for the inspiration
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While I have not regularly posted in FYM in a very long time, I have started visiting again.

Ask away ...
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Old 04-19-2005, 08:04 AM   #2
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Hey there, I told you I'd stop by. So why did you "sell out?"
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Old 04-19-2005, 08:09 AM   #3
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Are you tired?
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Old 04-19-2005, 09:15 AM   #4
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Quote:
Originally posted by coemgen
Hey there, I told you I'd stop by. So why did you "sell out?"
I sold out because late in my junior year, when I really started looking into internships and talking with people working in the field of journalism, I could not imagine myself being a reporter.

During the summer between my junior and senior year, I was working at an insurance company through a temp agency. Half of my time was spent in HR and the other half, because I was a journalism student, was spent helping out in the corporate communications department.

The light bulb went off and I realized that working in PR or marketing or corporate communications was much better suited to my personality (and as you mentioned in your own thread, the pay and hours are much better!).
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Old 04-19-2005, 09:18 AM   #5
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Originally posted by Mullen4Prez
Are you tired?
Yes, a little bit today. It's spring and allergies are kicking my butt.
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Old 04-19-2005, 09:47 AM   #6
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What has been your toughest assignment?

Has their been an image you couldn't fix?
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Old 04-19-2005, 09:57 AM   #7
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One of my choices for a major is PR. That or I might decide to major in print journalism and be a sportswriter.
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Old 04-19-2005, 10:21 AM   #8
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Quote:
Originally posted by nbcrusader
What has been your toughest assignment?

Has their been an image you couldn't fix?
My toughest assignment ... probably had to be when an investigative reporter from a local television station accused our client, The Blood Center of Southeastern Wisconsin, responsible for supplying 54% of the state's blood supply, of discarding blood donations from patients with hemochromatosis (a rare disorder that causes the body to absorb excess amounts of iron which requires therapeutic phlebotomy—“blood letting”).

The promotional announcements that aired throughout the day today encouraging viewers to tune in to the story gave the mistaken impression that blood centers are arbitrarily discarding blood from donors that could be used for patients.

The reporter led us to believe it was a general story about hemochromatosis and the simply wanted the medical director to comment on the condition. The reporter was not honest with us about the "they're throwing good blood away" angle he was taking.

We worked with the news director of the station to change the inflammatory and inaccurate promos that had been running. We also got the president and the medical director of The Blood Center on camera for an interview explaining our side of the story and why donations from these patients were not released into the area’s blood supply.

The Blood Center weathered the storm.

Can everyone or every company weather major controversies?

It depends on who they are and what they did. It also depends on how good a job you do managing your public image before, during and after controversies.

Look at Martha Stewart. She is more popular than ever, her stock prices are up, she has a TV show in the works and I just read today a new program that will air on satellite radio.

But then you look at someone like OJ Simpson. There is no way he will ever escape the “did he or didn’t he” question. The same goes for the top execs at Enron and even Bill Clinton (for all the good he did, the affair and impeachment will always tarnish his legacy).
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Old 04-19-2005, 10:22 AM   #9
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Have you ever backed over a crowd in your SUV a la Lizzie Grubman?
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Old 04-19-2005, 10:27 AM   #10
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Quote:
Originally posted by daygloeyes2
One of my choices for a major is PR. That or I might decide to major in print journalism and be a sportswriter.
I was a journalism major and ended up in PR.

I think a journalism major allows you to perfect your writing skills and helps you understand how the mind of a reporter works.

You could always major in Journalism and minor in PR so you have an understanding of both worlds. PR is not just about writing press releases and defending your client to the media--it is so much broader than that.

Why don't you try talking to a reporter and someone in PR? Perhaps you could even shadow them for a day and get a real understanding of what both professions are like. That might help make your choice clearer.
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Old 04-19-2005, 10:28 AM   #11
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Quote:
Originally posted by starsgoblue
Have you ever backed over a crowd in your SUV a la Lizzie Grubman?
No I have not. Though I have been in three car accidents

I cannot stand Lizzie Grubman. I don't think her or her show does my profession any favors.
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Old 04-19-2005, 10:30 AM   #12
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Just being playful JessicaAnn! I almost majored in PR, I thought it seemed like such a fun field to go into....
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Old 04-19-2005, 10:36 AM   #13
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Quote:
Originally posted by starsgoblue
Just being playful JessicaAnn! I almost majored in PR, I thought it seemed like such a fun field to go into....
PR can be fun.

Don't get me wrong ... there are those nights when I am at the office until 9:30pm wanting to rip my hair out, but on the whole I really enjoy what I do.

Come on ... where else can you plan a Valentine's Weekend wedding in the nation's largest indoor waterpark one minute, write a newsletter for nurses the next, and then plan a campaign to promote beer.

Gotta love it!
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Old 04-19-2005, 04:06 PM   #14
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Tell us about your three car accidents. (I just wanted to ask more than PR-related questions)
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Old 04-20-2005, 07:15 AM   #15
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Quote:
Originally posted by coemgen
Tell us about your three car accidents. (I just wanted to ask more than PR-related questions)
Accident number one:
I was driving through an intersection and had the right of way. A car coming from the opposite direction made a left hand turn right into me. He didn't even stop to check for traffic before making his turn.

He hit the car on the drivers side toward the front of teh car. Had the timing been worse, he would have hit the drivers side (and me ).

Accident number two:
I was rear-ended. I had come to a stop at a red light and the guy behind me apparently didn't notice the red light or that I had stopped and ran right into me. He was paying more attention to the huge boat that was being towed on a trailer in the next lane.

Accident number thre:
This was completely my fault. The intersection was a four way stop. I missed the sign and blew right through the intersection.

Fortunately I (and everyone else involved in all of these accidents) escaped relatively unscathed--bumps and bruises at the most.
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