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Old 04-08-2008, 11:22 AM   #1
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Absolut Vodka ad controversy

Absolut vodka pulls ad showing California in Mexico



MEXICO CITY (Reuters) - The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican.

The billboard ad has the slogan "In an Absolut World" slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year.

Although it was not shown in the United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut's maker said on Sunday the ad campaign would cease.

Defending the campaign last week, Absolut maker Vin & Spirit said the ad was created "with a Mexican sensibility" and was not meant for the U.S. market.

"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," a spokeswoman wrote on Absolut's Web site.

"Instead, it hearkens to a time which the population of Mexico may feel was more ideal," she wrote.

Absolut's blog cite has received more than a thousand comments since the ad campaign was launched a few weeks ago, with many calling for boycotts of the Swedish company.

"I have poured the remainder of my Absolut bottles down the sink," one blogger wrote.

A war between Mexico and the United States from 1846 to 1848 started with Mexico's refusal to recognize the U.S. annexation of Texas and ended with the occupation of Mexico City by U.S. troops.

At the end, Mexico ceded nearly half of its territory to the United States, forming the states of California, Nevada, Utah and parts of Colorado, Arizona, New Mexico and Wyoming.

Mexicans remain sensitive about the loss and the location of the border. At the same time, the United States is fortifying barriers to keep out undocumented Mexican migrants.

Some Mexicans use the term "Reconquista" (reconquest) to refer to the growing presence in California of Mexican migrants and their descendants.

France's Pernod Ricard is taking over Absolut vodka, one of the world's top-selling spirit brands, after buying Vin & Spirit from the Swedish government at the end of March.
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Old 04-08-2008, 11:26 AM   #2
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The next ad will show a wall between Mexico and the States to appease those that were offended...
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Old 04-08-2008, 11:28 AM   #3
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Re: Absolut Vodka ad controversy

Quote:
Originally posted by europop2005


"I have poured the remainder of my Absolut bottles down the sink," one blogger wrote.
What an idiot. He could've just shipped it to my drunken mexican-american ass and everyone would've been happy.
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Old 04-08-2008, 11:39 AM   #4
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The next ad will show a wall between Mexico and the States to appease those that were offended...
That would be nice. Considering people can't seem to be fleeing that country fast enough, Mexico should be smart enough to know where its border is. Actually, let them have California.
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Old 04-08-2008, 11:50 AM   #5
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I just think it's stupid that people are offended by an accurate historical map. Perhaps I'm missing something here.
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Old 04-08-2008, 12:04 PM   #6
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Quote:
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I just think it's stupid that people are offended by an accurate historical map. Perhaps I'm missing something here.
It is, and you're not.

Why people insist on appeasing the lowest common denominator is beyond me. Even animals know better...ever see a 3-legged aging wolf lead a pack? But not us. People should be smart enough to throw in behind the best and brightest...instead we're going through life led by the worst & dimmest. What would Nietzsche think?
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Old 04-08-2008, 12:06 PM   #7
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Quote:
Originally posted by unico
I just think it's stupid that people are offended by an accurate historical map. Perhaps I'm missing something here.
No, stupidity would seem to cover it.
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Old 04-08-2008, 12:38 PM   #8
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Quote:
Originally posted by unico
I just think it's stupid that people are offended by an accurate historical map. Perhaps I'm missing something here.



Free Tibet !!!

Free Aztlán !!! ( Aztlán libre )
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Old 04-08-2008, 02:33 PM   #9
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i'm very much looking forward to my upcoming vacation in Mexico (still months away, though). i plan to stimulate the Mexican economy with the package Bush is delivering.
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Old 04-08-2008, 02:37 PM   #10
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though i wonder how the Mongolians and Russians would feel about a Chinese-centric "accurate" map of China.



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Old 04-08-2008, 02:43 PM   #11
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Yep. People are stupid.
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Old 04-08-2008, 02:57 PM   #12
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Hm, might I suggest this new campaign to Vin Och Spirit?
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Old 04-08-2008, 03:02 PM   #13
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People are idiots. What a shock.
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Old 04-08-2008, 03:21 PM   #14
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Considering the Mexican-American War was fought because James Polk had a hard-on for grabbing as much territory from sovereign nations as possible, and lied to everyone to get that war started (he unilaterally declared the border to be about 100 miles south of where it actually was then declared war because Mexicans were on "American" territory), it's the Mexicans who probably ought to be the ones offended by that map.
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Old 04-08-2008, 03:29 PM   #15
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A candidate from Illinois was against a "dumb" war
that a "sitting" President was determined to lead his country men into.

If the war is a success does that make the war not "dumb" and legitimate?
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