from aol
#1 Ranked Commercial of 2004
Ads of a Different Feather
Client: Burger King Corp.
Agency: Crispin Porter + Bogusky
Content: A campaign to promote BK's TenderCrisp chicken sandwich centered on a Web site where visitors could command an actor adorned in a chicken suit to do whatever they wanted -- dance, jump, sleep or even perform yoga moves. Asked to perform some depraved acts, the fowl wagged his wing "No-no-no."
Feedback: Advertisers have struggled for years to move beyond plain old Internet banner ads, but only a handful of efforts have created enough offline buzz to get folks to notice. The burger baron's chicken trick got around the country quicker than an outbreak of avian flu. The bird appealed to the general public's voyeuristic tendencies and appeared to interact with Web surfers through what seems to be a Web-cam window. Not only did it get consumers crowing, but it came amid the fast-food chain's first real marketing hit in years. The site www.subservientchicken.com had 12.7 million unique visitors.
some dopey ad by some crappy irish band was #2