indra
ONE love, blood, life
- Joined
- Jan 20, 2004
- Messages
- 12,689
I see many posts that proclaim U2's relevance by pointing out that they have great sales, sell out arenas in minutes, and get good reviews and various awards (ie, Grammeys).
But suppose for a moment, that was not the case. Suppose that after Rattle & Hum that U2 was dropped from it's label and they had a tough time finding a new label...perhaps even putting their next album out under their own label with only minimal distribution. Eventually they get signed to a small, independent label (truly independent, not the "indie" side of a major, so they still wouldn't have access to the big distribution systems) and continue to put out albums, but their sales aren't all that great. Many people not in their home country have to import their albums because there are only distributors in a few of the larger markets (well, large for them).That's right folks -- their cds aren't available in every store which has ever sold a cd. You have to really look for them and often order. Plus they tend to be more expensive (few stores use unknown bands cd's as loss leaders).
Now because they also don't have the promotion budget of a major label behind them promos of their album don't go to as many of the big publications and other sources for reviews, so reviews, although often pretty good, don't really get seen by that many people. And even when they do get reviewed by the "big boys" it's just a small review (after all they don't have the clout to rate a big article...and there will be few, if any, advertising dollars spent on them).
Selling out arenas in minutes? Are you kidding? They are now playing relatively small clubs and even bars...crowds of maybe a few hundred to a couple of thousand (if they are lucky). And even these shows -- which are pretty bare bones, by the way -- rarely sell out (and never in minutes).
But the music they put out in this scenario is the same as what they have actually put out in the same timeframe.
Now given the above situation would they still be relevant? Would you still be a fan? Would you still want to go see them play live (remember no flash...just the band). Or be one in the first place? Do you think you would have lost track of them (if you were a fan before they got dropped)? Or would you ever have heard of them (for those post R&H fans)?
I realize it's hard to un-ring a bell, but give it a try. What if's are kinda fun.
But suppose for a moment, that was not the case. Suppose that after Rattle & Hum that U2 was dropped from it's label and they had a tough time finding a new label...perhaps even putting their next album out under their own label with only minimal distribution. Eventually they get signed to a small, independent label (truly independent, not the "indie" side of a major, so they still wouldn't have access to the big distribution systems) and continue to put out albums, but their sales aren't all that great. Many people not in their home country have to import their albums because there are only distributors in a few of the larger markets (well, large for them).That's right folks -- their cds aren't available in every store which has ever sold a cd. You have to really look for them and often order. Plus they tend to be more expensive (few stores use unknown bands cd's as loss leaders).
Now because they also don't have the promotion budget of a major label behind them promos of their album don't go to as many of the big publications and other sources for reviews, so reviews, although often pretty good, don't really get seen by that many people. And even when they do get reviewed by the "big boys" it's just a small review (after all they don't have the clout to rate a big article...and there will be few, if any, advertising dollars spent on them).
Selling out arenas in minutes? Are you kidding? They are now playing relatively small clubs and even bars...crowds of maybe a few hundred to a couple of thousand (if they are lucky). And even these shows -- which are pretty bare bones, by the way -- rarely sell out (and never in minutes).
But the music they put out in this scenario is the same as what they have actually put out in the same timeframe.
Now given the above situation would they still be relevant? Would you still be a fan? Would you still want to go see them play live (remember no flash...just the band). Or be one in the first place? Do you think you would have lost track of them (if you were a fan before they got dropped)? Or would you ever have heard of them (for those post R&H fans)?
I realize it's hard to un-ring a bell, but give it a try. What if's are kinda fun.