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Old 01-06-2002, 01:41 PM   #1
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U2 music in TV commercials?

I'm watching a football game right now, and a commercial keeps coming on. It's for the NFL playoffs,and the background song is UTEOTW. Does this bother anyone else? I think that this is the first time I've heard a U2 song in an ad, and I hope it isn't the beginning of a trend.

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Old 01-06-2002, 01:48 PM   #2
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I wouldn't get too despondent over that, if it was a tampax commercial it might be a different thing, fear not good sir, ESPN does this sort of thing all the time with U2 songs, and the Sydney Olympics did it only last year you might recall
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Old 01-06-2002, 02:22 PM   #3
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As I recall The Wanderer the past four Olympics U2 has had their songs played.
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Old 01-06-2002, 02:54 PM   #4
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I just saw that commercial twice today. I thought it was kinda cool!! They aren't really using the music to sell a product, the NFL is just trying to promote the play-off games. I think the reason for using UTEOTW may have something to do with U2 playing at the halftime of the Super Bowl.

[This message has been edited by kariatari (edited 01-06-2002).]
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Old 01-06-2002, 04:18 PM   #5
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they just used "Desire" for another segment
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Old 01-06-2002, 04:18 PM   #6
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I heard the Discotheque riff on an United Way commercial. Thought that was pretty weird and was overwhelmingly relieved to know it was non-profit.

Remember though, the right to use U2 songs to promote the playoffs/Super Bowl was part of the deal when U2 agreed to perform in it. I'd be scared if it were a car commercial.

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Old 01-06-2002, 04:18 PM   #7
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There's another NFL playoff ad using Elevation as the background. Hearing U2 in the background of NFL commercials is nothing new. I've heard them use Bad, WTSHNN, and Desire in the past. Not that big a deal, because it's not as if they're specifically endorsing any product. To me its akin to hearing a song blasting during a break in the gameplay.

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Old 01-06-2002, 04:21 PM   #8
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I love it!

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Old 01-06-2002, 04:35 PM   #9
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It doesn't bother me! I love hearing/seeing random U2!

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Old 01-06-2002, 09:56 PM   #10
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Last week when I was watching one of the wrestling shows, they showed a copy of ATYCLB followed by clips of HHH's recovery using BD as background music. HURRY UP KIDS AND GO BUY ATYCLB JUST FOR BD!!!!! The U2 selling machine is in full force.
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Old 01-06-2002, 10:05 PM   #11
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That riff from UTEOTW is, I think, a popular one. I remember hearing it in promos for the movie "Proof of Life."
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Old 01-06-2002, 10:39 PM   #12
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I've also heard U2 song during some foot-ball related blurb over the Thanksgiving holidays, but can't recall which one. It does bother me, but I wonder if more of their songs will be played because of the whole SuperBowl thang? I guess for sports/ESPN it's just going to happen.

As long as it's not a *cough*REAL*cough* commercial....I'll be fine. No, really.
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Old 01-06-2002, 11:19 PM   #13
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Well I've got all sorts of problems with this kind of stuff, but that's another story.

Here in Australia, one of our weekly current affairs programs, called Stateline, borrows the opening riff (liberally I might add) from Mysterious Ways as its opening and closing theme. I've no idea why.

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Old 01-06-2002, 11:47 PM   #14
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Quote:
Originally posted by speedracer:
That riff from UTEOTW is, I think, a popular one. I remember hearing it in promos for the movie "Proof of Life."

A bit from UTEOTW is also looped over the DVD menu screen
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Old 01-07-2002, 12:15 AM   #15
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Also here in Australia I Still Haven't Found... was used in a World Vision ad and years ago Pride was in an Amnesty Intl ad. So..seeing as they are charity type groups...that's ok. But the day I hear U2 in a 'proper' ad, I'll be shitty. Thank god they own their music.
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Old 01-07-2002, 03:00 AM   #16
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Basically I think that the artists are free to do whatever they want with their own music, but I must admit that I'd probably be a bit saddened if I saw a "heavy", seriously-themed U2 song like SBS or "Pride" in, say, a car commercial. But if it was one of their lighter, more throwaway songs like "Hold Me, Thrill Me..." or "Elevation", I'd have no problem whatsoever.
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Old 01-07-2002, 03:05 AM   #17
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Quote:
Originally posted by kariatari:
They aren't really using the music to sell a product, the NFL is just trying to promote the play-off games. [This message has been edited by kariatari (edited 01-06-2002).]
yeah that is the product-the playoff games, that's what the NFL brand has to offer.


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Old 01-07-2002, 03:28 AM   #18
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I think its kinda cool!
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Old 01-07-2002, 03:31 AM   #19
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i saw an ad with a bit of bad thrown in it, also on WWF, beautiful day is used as the offical welcome music to an injured wrestler.
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Old 01-07-2002, 02:34 PM   #20
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Quote:
Originally posted by qball7200:
Last week when I was watching one of the wrestling shows, they showed a copy of ATYCLB followed by clips of HHH's recovery using BD as background music. HURRY UP KIDS AND GO BUY ATYCLB JUST FOR BD!!!!! The U2 selling machine is in full force.
I don't think so.

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