namkcuR
ONE love, blood, life
I hate to say that U2 have sold out. I really don't like the term 'sell out', and I rarely use it with anyone, let alone U2. And they haven't completely sold out. But maybe just a little bit. U2 are both a band a business, every band is. But I've never known U2 to sacrifice anything having to do with the Band for the Business, until recently.
Let's go back to 1997. All over the place there were promo posters for the Popmart tour. Now, we all know how U2 has always shunned the idea of corporate sponsorship for their tours. And we all know how on some of these Popmart promo posters, in the top right corner, it said "ZooTV Presents:" and then the huge Popmart logo. That was a borderline-genius mockery of corperate sponsership. That was the epitomy of what U2 were in the 90s. They were avant-garde. They were edgy. They were cynical, ironic. They didn't give a flying **** what anyone thought. They just made exactly the music they wanted to make. And that music was sheer brilliance.
And now...? It's like, ever since the Popmart tour ended and the Best of 1980-1990 was released, U2 have been caring more and more about the Business. Now, you can come up with all sorts of theories: "They got scared off by the relatively disappointing sales of 'Pop' and started making mainstream music again to make sure they still sell records," or "They are making mainstream records in order to stay on top and surpass the Beatles/Stones for the official biggest Band of all time". But what it comes down to is U2 HAVE been conciously making safer, more mainstream records this decade, and there's got to be a reason. And I don't think it's just musical growth. My reason? From their start up through 'Pop', no matter how many times they changed their sound, it felt like the music was evolving. With ATYCLB and now HTDAAB, it feels like there's no more evolution, it's a standstill.
Now, I'm not saying I don't like these records. I like them a lot, hell, I LOVE HTDAAB, I think it's a great record. But it's not evolutionary and it's not brilliant. It's just a great rock record by a great Band. But honestly, 7-10 years ago, do you really think U2 would have put their face on an IPod(if IPods had been around)? I don't.
U2 are still making really great rock music, but it's not going anywhere anymore, because for the first time in their career, the Band and the Business are on equal ground. Business hasn't taken over yet, but I can't say it never will. Like I said, I love this record, but U2 are slowly but surely becoming what they were mocking in the title track of Zooropa.
Zooropa... better by design
Zooropa... fly the friendly skies
Through appliance of science
We've got that ring of confidence....
Let's go back to 1997. All over the place there were promo posters for the Popmart tour. Now, we all know how U2 has always shunned the idea of corporate sponsorship for their tours. And we all know how on some of these Popmart promo posters, in the top right corner, it said "ZooTV Presents:" and then the huge Popmart logo. That was a borderline-genius mockery of corperate sponsership. That was the epitomy of what U2 were in the 90s. They were avant-garde. They were edgy. They were cynical, ironic. They didn't give a flying **** what anyone thought. They just made exactly the music they wanted to make. And that music was sheer brilliance.
And now...? It's like, ever since the Popmart tour ended and the Best of 1980-1990 was released, U2 have been caring more and more about the Business. Now, you can come up with all sorts of theories: "They got scared off by the relatively disappointing sales of 'Pop' and started making mainstream music again to make sure they still sell records," or "They are making mainstream records in order to stay on top and surpass the Beatles/Stones for the official biggest Band of all time". But what it comes down to is U2 HAVE been conciously making safer, more mainstream records this decade, and there's got to be a reason. And I don't think it's just musical growth. My reason? From their start up through 'Pop', no matter how many times they changed their sound, it felt like the music was evolving. With ATYCLB and now HTDAAB, it feels like there's no more evolution, it's a standstill.
Now, I'm not saying I don't like these records. I like them a lot, hell, I LOVE HTDAAB, I think it's a great record. But it's not evolutionary and it's not brilliant. It's just a great rock record by a great Band. But honestly, 7-10 years ago, do you really think U2 would have put their face on an IPod(if IPods had been around)? I don't.
U2 are still making really great rock music, but it's not going anywhere anymore, because for the first time in their career, the Band and the Business are on equal ground. Business hasn't taken over yet, but I can't say it never will. Like I said, I love this record, but U2 are slowly but surely becoming what they were mocking in the title track of Zooropa.
Zooropa... better by design
Zooropa... fly the friendly skies
Through appliance of science
We've got that ring of confidence....