Someone used this phrase in another thread to describe the current phase of U2, and I think it is a very accurate description. If I had to use just one word to describe the current U2, the word I would use would be:
Safe
Everything they do these days, the music they make, their image, what they wear, how they tour, their setlists, how they market themselves...it is all very safe. Just look at this quotes from the Popmart tour and then from the Vertigo Tour.
That was describing Popmart, while this next quote is describing Vertigo
There just seems to be a stark contrast in attitudes. If there was any tour to repeat it would be ZooTV, the greatest tour ever. But no, U2 didn't want to repeat the past, they wanted to take a gamble and create something even bigger and better. But for the Vertigo Tour, the attitude was more "Well it worked before, so might as well do it again."
Very safe. It's almost as if the "failure" of Pop/Popmart shook the extraordinary confidence Bono and the band once had and has lead them into this current era of U2.
And what I think may be turning some fans off is that we've never seen a "safe" U2 before, so it takes a little bit to adjust to. Now I'm not implying that a safe U2 is a bad thing. Personally, I love HTDAAB, and I like ATYCLB. If U2 had continued to be daring on an album following Pop and it didn't work out, it could have led U2 down a path to irrelevance. So in that regards, playing it safe was probably the best career move.
But is this era of a safe U2 here to stay, or is it just being used as a foundation to be more daring in the future? Now that they've reclaimed the title of "Biggest Band in the World" will they go back after the title of "Best Band in the world?" If they continue to be safe, it could lead them down the same path of irrelevancy that a misplaced daring path would have lead them.
Safe
Everything they do these days, the music they make, their image, what they wear, how they tour, their setlists, how they market themselves...it is all very safe. Just look at this quotes from the Popmart tour and then from the Vertigo Tour.
Yet it's not easy to classify. "One of the biggest problems that people are going to have with the show is that it's just completely different--there are no big lighting trusses hanging down and no big speaker columns on either side of the stage," Owens says. "Your reference points are gone--and what you expect to happen just doesn't. But I think that's great. It's a bit like the album; it will take a while for people to see what's going on. What's so fantastic about U2 is that they're willing to take these gambles. That's the Paddy factor, actually--the Irishness. We all copped an attitude that if it doesn't work out, well, we all can go out and have a pint later."
"There is an extraordinary confidence, that comes mainly from Bono, that's just infectious," Owens concludes. "You just know that if he and Willie believe it will happen, chances are it will."
That was describing Popmart, while this next quote is describing Vertigo
Frankly, although I understood Berry's practicality, I was shocked by this remark as it flies in the face of U2's career-long mission of constant reinvention. In tandem with their recorded output, Zoo TV, PopMart and Elevation represented huge leaps in terms of their live presentation. By contrast, Vertigo appears to be a short hop.
I asked Willie Williams, U2's lighting guru since 1982 and now their overall show designer, to comment on this observation. He said: "It's a fair statement, but it’s interesting how some functional elements of a show are never questioned. We had exactly the same backline last time. We had the same PA last time, and yet no one’s saying, 'gosh, how dull, it’s repetition, have they run out of ideas?'
"We really questioned whether we should do something completely different, or whether we should use that format again. But, in the end, the only reason to not do it would be because we did it last time. And to put them in a less successful performance situation, for no good reason, just seemed churlish. Another major factor which prompted those decisions, was the fact that we are actually playing in many of the same buildings."
There just seems to be a stark contrast in attitudes. If there was any tour to repeat it would be ZooTV, the greatest tour ever. But no, U2 didn't want to repeat the past, they wanted to take a gamble and create something even bigger and better. But for the Vertigo Tour, the attitude was more "Well it worked before, so might as well do it again."
Very safe. It's almost as if the "failure" of Pop/Popmart shook the extraordinary confidence Bono and the band once had and has lead them into this current era of U2.
And what I think may be turning some fans off is that we've never seen a "safe" U2 before, so it takes a little bit to adjust to. Now I'm not implying that a safe U2 is a bad thing. Personally, I love HTDAAB, and I like ATYCLB. If U2 had continued to be daring on an album following Pop and it didn't work out, it could have led U2 down a path to irrelevance. So in that regards, playing it safe was probably the best career move.
But is this era of a safe U2 here to stay, or is it just being used as a foundation to be more daring in the future? Now that they've reclaimed the title of "Biggest Band in the World" will they go back after the title of "Best Band in the world?" If they continue to be safe, it could lead them down the same path of irrelevancy that a misplaced daring path would have lead them.