I'm confused. McCockne$$ says album before end of year, but also releasing "some of that material on record earlier"? Like what? A single? An EP?
Doesn't really follow their standard model.
And I'm still having a hard time believing the band would play an unreleased song, let alone a few during a show.
Now, now, be nice to Mr. Paul McG!
And I agree, this would not follow U2's traditional model.
GOOD!
NLOTH proved that despite massive promotion, an album still may not sell all that well in today's world. Some may argue that releasing GOYB as the first single hurt. Despite my personal feelings on GOYB (I like it), I can agree with this and do feel the song hurt the album. However, even people who had massive #1 songs (like Kelly Clarkson) still didn't have massive selling albums.
In other words, the world has changed when it comes to albums. Despite the RIAA's attempts to sue anyone and everyone, people are still downloading illegally. And those who do not are "cherry picking" their songs on iTunes. As a result, entire album sales have dropped.
Still, some albums can and will leap out. Susan Boyle, Taylor Swift and Lady Gaga have all shown this. Besides strong promotion, it helps to have a holiday release. Had NLOTH been released in Nov. 2008, it probably would have enjoyed strong holiday sales, regardless of how well GOYB performed, and may have reached Double Platinum in the U.S. Still not great sales compared to some of U2's past albums, but double what NLOTH currently sold. Therefore, I see no reason for U2 to release an album in June. Summer releases used to sell, but not now.
Second, a strong single, like BD or "Vertigo" is needed. Save the more quirky lyrics or music for second or third singles. Or make it a quick first single followed VERY rapidly by a second single (i.e., within a week or two - nothing wrong with releasing two tracks at once).
Third, promotion remains key and what better way to promote a new release than on tour? Yes, U2 have not really done this before (other than in promotional appearances), but this change could really help both the new release as well as mix up the songs in the concert. However, like with the first single, U2 need to choose really great concert tracks (and have them well rehearsed). Something too "artsy" or slow/ambient may lose the audience and actually hurt (both the tour and upcoming release) than help.
It'll be interesting to see if U2 do any of the above (including having a release late this year).