One of the things that I think hurt Electrical Storm was the black and white music video.. I think it was hard for people to identify with it, especially since it barely showed Bono & Edge in it, the two members of the group that people identify with it. When I first saw Electrical Storm I wasn't a *huge* U2 fan, but I liked Achtung Baby & Joshua Tree; I thought the video was odd as it showed a story of two people I didn't even recognize (actually I recognized the actress from Minority Report, but not the guy). I found out later that it was Larry who starred in the video.
Beautiful Day's music video just had that magical touch with Bono playing the character who doesn't have any worries in the world, throwing away his money, and then being playful in the hangar and on the runway when singing.
Elevation's music video just looked awesome because of all the special effects, the band floating in the air, the Edge superimposed over the movie shots, the matrix type shots where everyone is frozen, yet the camera is spinning around Bono while his lips were moving, the car floating in the air, Adam in the taxi, and who can forget the sonic waves with the wind blowing at the end? It just looked like they really treated the music video as its own little blockbuster action movie and they got the results.
Let's hope Vertigo can repeat the successes on MTV with its music video, I think thats what will make or break this song in the charts.