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Old 11-24-2003, 02:16 AM   #16
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In movies and commerical advertising, it's called product placement.

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Old 11-24-2003, 01:04 PM   #17
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Sting did it with Jaguar first.

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Old 11-24-2003, 01:09 PM   #18
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bubble gum pop musicians are in the business of selling out

they need to make their money before they become irrelevant again
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Old 11-24-2003, 01:49 PM   #19
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I saw this video this morning. What I found even more offensive than any product-hawking was Madonna's use of yoga postures as suggestive dance moves.
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Old 11-24-2003, 03:43 PM   #20
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Originally posted by Diemen
the (very thin and faded) line between the music and the ads has pretty much disintegrated.
I kind of like that. It's been happening forever, so I think it's better to make it glaringly obvious than to try to pretend you aren't doing it. Almost anytime music videos feature the band/artist, they become an ad for whatever the musicians/singers are wearing, driving, etc. I think it's just more interesting when it's intentional.
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Old 11-25-2003, 08:03 AM   #21
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why, does britney spears all of a sudden have artistic integrity and should not sell out?

her entire "career" has been one big commercial.
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Old 11-26-2003, 10:15 AM   #22
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It seems to be a bigger thing in mainstream hip hop... They name-check brands all the time, they're driving Bentleys and they tell you flat out. They're wearing Cartier and they rap about it. Entire songs are devoted to what they buy, eat, drink, wear, and how much of it. Not all hip hop is bad, but you won't find the good stuff on MTV. I'm actually surprised Britney hasn't gone further with product placement.

Britney sings...
"Kickin' 'round in my Gap slacks
Safe and sound, thank you Tampax
I like shopping sprees and my Benz
Chillin' an' drinkin' Pepsi with my friends
Show me the benjamins and I'll show you some skin
Rolling Stone, Esquire, Vogue
Is Playboy next? I'll let you know"
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Old 11-26-2003, 06:47 PM   #23
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I saw it once. Had no idea the commercial and music vid were the same thing.

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Old 11-26-2003, 07:15 PM   #24
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Originally posted by HeartlandGirl
I saw this video this morning. What I found even more offensive than any product-hawking was Madonna's use of yoga postures as suggestive dance moves.
it's because she's super horny.

as for the new video and all the selling out, i don't think it matters to her. artists with longevity seem to worry about being portrayed as a sell out, but when you're in the biz for about five years before you'll be considered washed up anyway, why not milk every drop out of the cash cow? i'm not condoning it or anything, but that's probably how she's looking at it. or is she too considering herself a serious artist, even though she's made nothing out of the pop genre, nor will she sing without her helium tank waiting offstage on the off chance she'd sing and not sound four?


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