Spiral_Staircase
War Child
Pepsi. Interestingly enough, taste tests have shown time and again that people prefer the taste of Pepsi. They just like the image of Coke more.
The following is an excerpt from an article on the origins of New Coke. The full article can be found at: http://www.snopes.com/cokelore/newcoke.htm
"The early 1980s found Coke teetering on the edge of losing the cola war to Pepsi. The previous fifteen years saw Coca-Cola's market share remain flat while Pepsi's continued to climb. Pepsi was winning in the supermarkets (where shoppers had free rein to choose either beverage), and it was only Coke's greater availability in restricted markets (such as soda vending machines and fast food outlets) that was keeping its numbers ahead of Pepsi's. (Coke's market share had been shrinking for decades, from 60% just after World War II to under 24% in 1983.)"
"When all other factors were eliminated, it came down to a matter of flavor. Batteries of well-controlled taste tests showed folks liked the taste of Pepsi better. Seemingly confirming that original Coca-Cola had a taste problem was the popularity of Diet Coke, a beverage formulated in such a way that it ended up with a flavor a lot closer to that of Pepsi than to its parent beverage."
The following is an excerpt from an article on the origins of New Coke. The full article can be found at: http://www.snopes.com/cokelore/newcoke.htm
"The early 1980s found Coke teetering on the edge of losing the cola war to Pepsi. The previous fifteen years saw Coca-Cola's market share remain flat while Pepsi's continued to climb. Pepsi was winning in the supermarkets (where shoppers had free rein to choose either beverage), and it was only Coke's greater availability in restricted markets (such as soda vending machines and fast food outlets) that was keeping its numbers ahead of Pepsi's. (Coke's market share had been shrinking for decades, from 60% just after World War II to under 24% in 1983.)"
"When all other factors were eliminated, it came down to a matter of flavor. Batteries of well-controlled taste tests showed folks liked the taste of Pepsi better. Seemingly confirming that original Coca-Cola had a taste problem was the popularity of Diet Coke, a beverage formulated in such a way that it ended up with a flavor a lot closer to that of Pepsi than to its parent beverage."
