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Old 05-05-2006, 08:02 PM   #1
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Rolling Stone Magazine - 1000th Issue



Rolling Stone marks 1,000th issue with 3-D cover
by Dean Goodman

LOS ANGELES (Reuters) - Rolling Stone founder Jann Wenner has assembled 154 of his best friends on the bold cover of the 1,000th issue of his pop-culture magazine, which hits newsstands this week.

The hefty volume boasts a 3-D lenticular attachment featuring a Sgt. Pepper's-style collage of some of the biggest names in music, film, TV and literature of the last four decades. A few world leaders also made the cut, but not President George W. Bush, the subject of the cover of No. 999, which asked if he was the worst president in history.

Wenner told Reuters the issue has been in the planning stage since last summer, with printing on the cover starting in January. The cover cost about $1 million to produce, with the expense offset by a $2 increase in the cover price to $5.95, and "a huge amount" of advertising, including Target Stores' own lenticular image on the back.



Inside, the magazine revels in its storied history, and spotlights its 100 greatest covers, spanning Wenner's 1967 interview with John Lennon in the first issue, through rapper Kanye West's Jesus Christ pose in issue 993 this past February.

"What other magazines are there that I want to see a hundred covers of? That I could look at a hundred of their best covers and go, 'Wow! That was our times ... those are brilliant ... that band meant something to me,"' Wenner said.

But the magazine is more than a forum for pretty faces and the work of such photographers as Annie Leibovitz, Baron Wolman and Herb Ritts. Writers included Hunter S. Thompson, P.J. O'Rourke and Tom Wolfe, and virtually every pop culture notable sat down for an interview -- Lennon, Mick Jagger, Elvis Presley and Jimi Hendrix, all the way down to Nick Lachey in issue 999.

Rolling Stone will vie for three National Magazine Awards on May 9, with Wenner's interview with U2 singer Bono nominated in the profile writing category.

At 60, Wenner said he remains very involved in the magazine's direction and strategy. But he does not control every page as Hugh Hefner still does at Playboy.

Rolling Stone's audited total paid circulation stood at 1.3 million in the six months to December 2005, up by about 34,000 copies from the year-ago period.

But newsstand sales -- where the profit margins are higher -- fell by about 5,700 copies to 128,580 in the same period.


http://www.rollingstone.com/rs1000
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Old 05-05-2006, 08:11 PM   #2
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will definitely be rushing out to buy this when it's out over here in the UK!
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Old 05-05-2006, 08:12 PM   #3
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I hope my subscription covers me getting this issue
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Old 05-05-2006, 08:51 PM   #4
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Rolling Stone Magazine is simply the BEST !!

I've been a subscriber for alot of years now.

I look forward to every issue they publish ... although, this issue sounds like it's gonna be awesome !!
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Old 05-06-2006, 02:02 AM   #5
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Wow - it looks great! And you can see Bono on the cover at the bottom right. I'll definitely be getting this! I had a subscription years ago, but will probably be starting it up again soon. It's a great magazine!
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Old 05-06-2006, 02:34 AM   #6
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i need to buy it
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Old 05-06-2006, 06:26 AM   #7
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That looks like an awesome issue

I'll buy it and probably spend ages staring at the cover picking out everyone .
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Old 05-06-2006, 03:07 PM   #8
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Just got this mag this afternoon and I'm looking forward to spending some time with it
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Old 05-06-2006, 03:21 PM   #9
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So who is on the front cover? Is there a list somewhere?
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Old 05-06-2006, 03:33 PM   #10
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Lots of people are on the cover&Bono's right at the front!
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Old 05-06-2006, 04:02 PM   #11
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Quote:
Originally posted by Lila64
I hope my subscription covers me getting this issue
yeah me too.
my brother got an mp3 player for christmas, which came with a 26 issue-free subscription to Rolling Stone, so hopefully it'll be in the mailbox <3

and YAY for Bono being in the front row on the cover ;] gotta love it.
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Old 05-06-2006, 05:04 PM   #12
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I got the last issue at the bookstore, so everybody must be buying it.
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Old 05-06-2006, 05:51 PM   #13
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Quote:
Originally posted by Lila64
I hope my subscription covers me getting this issue
I would think that it should. I mean, even though it's an anniversary issue, it's still a regular issue...not a bonus one or anything. I'm still nervous though. I was magazine shopping today and was really tempted to buy one, just to be safe, but I passed. If one isn't sent to me, I'll be ticked.
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Old 05-06-2006, 06:15 PM   #14
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me too And hubby doesn't always give me my mags. Sometimes he sends them straight to the recycle pile
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Old 05-06-2006, 08:19 PM   #15
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Let's hope the issue is better than the party was.

Quote:
The gift bags were lame and could’ve been bought at Duane Reade: A Heineken cap, a Butterfinger, that weird 3D Technicolor RS issue thing, and a coupon for a free 7UP.


http://www.gawker.com/news/parties/
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