From the back of the book:
Danny Wallace was bored. Just to see what would happen, he placed a whimsical small ad in a local London paper, It said, simply, 'Join Me'. Within a month, he was receiving letters and emails from intruiged strangers all over the country, eager to sign up.
Teachers, mechanics, sales reps, vicars, schoolchildren, pensioners - all pledged allegiance to his cause. None knew what his cause was.
Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed he risked losing his sanity and his loyal girlfriend. But who could deny the attraction of a global following of devoted Joinees?
A modern day Pied Piper, he travelled the world. From Inverness to Amsterdam, Swindon, Paris, Zurich, Crete and Oslo. He became a minor celebrity in Belgium. He had a brush with a criminal mastermind in Devon. He made hundreds of old men all over the world very happy.
A book about dreams, ambition and the responsibility that comes with power, Join Me is the true story of a man who created a cult by accident, and is proof that whilst some men were born to lead, others really haven't got a clue