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Old 06-15-2003, 11:31 PM   #211
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Henry Kissinger does the Ronald. You better believe it, kids. Where do you think he got that pile of skulls from?
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Old 06-16-2003, 12:41 AM   #212
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Bad Ronnie, I tried to do the Ronald today. I don't think I did a very good job as I'm not a tool.
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Old 06-16-2003, 12:54 AM   #213
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explain what the ronald is, once and for all so that we can all enjoy it.
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Old 06-16-2003, 01:08 AM   #214
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I think that when one 'does the ronald' it means that they have sold out and become a corporate tool, crossed over to the dark side for the almighty dollar. It's kind of like that old Mojo Nixon song about how Elvis is in everyone. Scott Baio was the Anti-Elvis because he had no Elvis in him. I'm sure Scott Baio does the ronald every single day.

I'm not sure this will make sense to anyone but myself but that is how I see it.
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Old 06-16-2003, 01:14 AM   #215
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sorry calluna, but my mom told me to never talk to people with myxomatosis.
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Old 06-16-2003, 04:02 AM   #216
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You deserve a break today.
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Old 06-16-2003, 04:08 AM   #217
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Are you beggin' for a break?

Strung up

beaten up

torn to shreds?

Then you need Uncle Ronnie's ALL NEW Pukka Purple Puree Treat!! Now with extra purple!!!

Do the godalmighty Ronald.
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Old 06-16-2003, 04:14 AM   #218
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Sounds delicious, but is it nutritious?
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Old 06-16-2003, 04:21 AM   #219
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I think that anything Ronnie tosses back there in that kitchen of his is not only nutritious and delicious, but fabufuckingronnielicious.
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Old 06-16-2003, 04:26 AM   #220
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does it come with a toy?
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Old 06-16-2003, 07:24 AM   #221
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Quote:
Originally posted by Calluna
I think that when one 'does the ronald' it means that they have sold out and become a corporate tool, crossed over to the dark side for the almighty dollar. It's kind of like that old Mojo Nixon song about how Elvis is in everyone. Scott Baio was the Anti-Elvis because he had no Elvis in him. I'm sure Scott Baio does the ronald every single day.

I'm not sure this will make sense to anyone but myself but that is how I see it.

Very good. I get it. Yes, Scott Baio.
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Old 06-16-2003, 08:19 AM   #222
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*licks lips* at thread
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Old 06-16-2003, 08:53 AM   #223
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hey gang, here's an article youll all enjoy. its got all the answers. it even encourages us to do the ronald. did you know that your avarage ronald makes 40.000 bucks a year and can have years of about 100.000???? have fun reading.

McDonald's plans Ronald revival
By Shirley Leung and Suzanne Vranica
The Wall Street Journal

McDonald's is planning to make its signature clown more visible. Officials are keeping most of the details under wraps, though.

When it comes to Ronald McDonald, McDonald's doesn't clown around. It won't even admit that there is more than one Ronald.

For four months now, McDonald's Corp. executives have been meeting at headquarters in Oak Brook, Ill., trying to decide just how to script a Ronald revival. The Golden Arches is mostly mum on the matter, saying only that the 40-year-old character will start showing up more -- and in unexpected places. Maybe he'll even perform his new dance, "Do the Ronald."

The careful choreography of this clown's every step shows the McDonald's machine in high gear. No detail is too small. In 1999, McDonald's ad agency Leo Burnett hired a Los Angeles stylist to refashion Ronald's wavy red hair, and it spent months studying whether to increase the width of the red stripes on his socks.

So protective is McDonald's of the character's mystique that men who play Ronald are never to admit that they do. Ronalds in costume aren't to say who they are in civilian life.

McDonald's keeps a roster of about 250 Ronalds world-wide, according to marketing experts familiar with the program, and franchisees, with some support from the company, pay for Ronalds as an advertising expense. Each major market in the United States has at least one Ronald, with large cities employing several.

Ronalds often have schedulers, chauffeurs and bodyguards. Thanks to McDonald's franchisees, a Ronald in Nevada got a motor home so he could travel more easily. Bodyguards? "Kids would throw rocks from the parking lot. Sometimes you would get protesters," explains Jeff McMullen, a former Ronald, of Appleton, Wis.

Typically actors, or ex-Ringling Bros. clowns or teachers, Ronalds make about $40,000 a year on average. A Ronald busy handling 400 shows a year can make close to $100,000, while the highest-paying Ronald, who appears in national commercials, earns more than $300,000, according to former Ronalds. Asked about Ronald's salary, McDonald's ducks the question. "Ronald doesn't go out to work," says Amy Murray, a director in U.S. marketing. "He goes out to have fun."

McDonald's trains and recruits many Ronalds through a Clayton, Calif., company, CW & Co. Productions. One of its methods is to place ads in clown magazines.

Many amateur clowns covet the gig. "To be a Ronald is a lifelong career," says Janet Tucker, past president of the World Clown Association.

To preserve the illusion that there is only one Ronald, the chain forbids two Ronalds from ever appearing together except at a secret biennial convention McDonald's holds -- but won't talk about -- in which Ronalds brush up on their skills.

McDonald's own Web site seems to intimate that there is more than one Ronald. On World Children's Day last November, according to the site, Ronald was everywhere. He posed for pictures in Austria, Canada, Denmark, France, Germany, Hong Kong, New York and Russia.

Asked about that, Larry Light, McDonald's global chief marketing officer, stands pat. "There is only one," he says.

After repeated grilling on the multi-Ronald question, McDonald's officials released a statement, attributable, they said, to Ronald: "If I told you all my secrets, they wouldn't be secrets anymore. Let's just say that between you, me and Santa, it's magic."

In the beginning, Ronald was so tightly controlled that McDonald's wouldn't even let him take the costume home with him. He had to change clothes at an advertising agency. When McDonald's first introduced Ronald in 1963, he visited many restaurants. Now he may appear at a restaurant twice a year and spend the rest of the time on the road visiting schools, hospitals and nursing homes. He's often booked a year in advance.

Ronald McDonald was the brain-clown of two people: Washington advertising executive Barry Klein and renowned Ringling Bros. clown Michael "Coco" Polakovs. At the time, Klein's clients included a McDonald's franchisee and a local Bozo the Clown television show. Klein persuaded the franchisee to run commercials on the Bozo show to reach out to children. After the kiddie show was canceled in 1963, Klein regrouped with Bozo, then played by Willard Scott, who gave the McDonald's clown his name: Ronald McDonald.

Scott, the longtime weatherman for NBC's Today show, donned the first Ronald get-up that year, using a paper cup as a nose and a cardboard tray as a hat. When McDonald's executives wanted to launch Ronald nationally in commercials, they hired Polakovs to give Ronald a makeover.

When McDonald's decided to make Ronald a national figure in 1966, the company dumped Scott, fearing it would be hard to find people in each market with Scott's big build, recalls Klein.
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Old 06-16-2003, 09:21 AM   #224
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Quote:
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When McDonald's decided to make Ronald a national figure in 1966, the company dumped Scott, fearing it would be hard to find people in each market with Scott's big build, recalls Klein.
They dumped the fat guy.

Trouble finding fat guys???? How about in line at the local franchise.
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Old 06-16-2003, 09:34 AM   #225
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They dumped the fat guy.

Trouble finding fat guys???? How about in line at the local franchise.
yes that part surprised me too. or have times changed so much since then??
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