Exactly anitram, it is an American thing.
I had never heard of it until I got here, and it doesn't seem to bother the Americans, which surprises me. I can't believe that feminists of any size are happy to be called "misses".
Thanks BC for the information though, it was interesting. I didn't realise a plus 14 was different from a "misses" 14. What is different exactly?
I want to make it clear that I don't have any problem with people not wanting to be called "plus", and to be named "women's" does make sense, but then why do the rest of us have to be named something so silly? Can you see all these professional lawyers and accountants in their late 40s shopping as "misses"? It just seems ridiculous to me.
Can you imagine if the men's section had "Men" instead of Big and Tall and "Young laddies" for the regular sized men? There's NO WAY that would ever fly.
Not only that, but now that "plus" has been re-named, everyone knows that "women" is a euphemism for plus, so I don't see what difference it makes because it's still essentially the plus section!
I think it would make soooooooooooooooooo much more sense just to go by measurements the way the men do. That way a 28" pair of pants is just that, and there's no wondering if this 14 is the same as that 14, or this size ten "runs small" etc....it's all so tiresome....
Just food for discussion, that's all.