B to the E...um, why? - U2 Feedback

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Old 01-31-2005, 09:59 PM   #1
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Normal B to the E...um, why?

great now drunks will be jumpy because of the caffeine.




[q]ST. LOUIS (Oct. 4, 2004) - B-to-the-E (BE), Budweiser's newest entry in a long line of innovative beers by Anheuser-Busch, is a distinctive new product for contemporary adults who are looking for the latest beverage to keep up with their highly social and fast-paced lifestyles.

As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste - a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.

Brewed at Anheuser-Busch's Houston brewery, BE will be packaged in a sleek, slim-line 10-ounce can with stylish graphics. BE will be launched in multiple phases throughout the year in markets across the country.

"Contemporary adults thirst for variety and what's new, and our B-to-the-E delivers a beverage that is true to their lifestyles and range of drinking occasions," said Pat McGauley, senior director of New Products and High End Brands, Anheuser-Busch, Inc. "Our new B-to-the-E provides caffeine, guarana, and ginseng in a great tasting beer."

BE will be priced slightly higher than Budweiser and marketed through local print advertising, point-of-sale materials, bar and club promotions and online programs. BE will contain 6.6 percent alcohol by volume.

"We created a great new drink that's outside the boundaries of the taste adults would expect from a traditional beer," said Nathaniel Davis, brewmaster, Anheuser-Busch, Inc. "With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish."

Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico's leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine's 2004 "America's Most Admired Companies" listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com or www.budweiser.com. [/q]


I am sorry this sounds very very nasty.
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Old 01-31-2005, 10:15 PM   #2
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Doesn't Caffeine kinda defeat the purpose?
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Old 01-31-2005, 10:19 PM   #3
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a stimulant and a depressant at the same time, awesome
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Old 01-31-2005, 10:20 PM   #4
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meh. it's like drinking rum, and say...coke.

it's not the first time alcohol and caffeine have mixed.
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Old 01-31-2005, 10:23 PM   #5
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good point, i hadn't thought of that.
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Old 01-31-2005, 10:23 PM   #6
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its good!
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Old 01-31-2005, 10:28 PM   #7
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still, though...the whole ginseng thing is kind of silly.
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Old 01-31-2005, 10:42 PM   #8
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still, though...the whole ginseng thing is kind of silly.
Isn't ginseng supposed to umm... keep the lead in the pencil, so to speak? Maybe that's why it's in there.
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Old 01-31-2005, 11:01 PM   #9
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yes of course the whole thing is silly

its a gimmick

but it doesnt taste like crap
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Old 01-31-2005, 11:59 PM   #10
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I don't like Budweiser so I am sure I would not like this at all.
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Old 02-01-2005, 12:07 AM   #11
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it doesnt taste like beer
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Old 02-01-2005, 12:38 PM   #12
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I like the can.
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Old 02-01-2005, 12:49 PM   #13
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i like your can cans
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Old 02-01-2005, 12:52 PM   #14
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I like the can.
You know, if you turn the can upside down it sort of looks like part of a concert stage I might have seen somewhere
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Old 02-01-2005, 12:57 PM   #15
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i like your can cans
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