B to the E...um, why?

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MissVelvetDress_75

Blue Crack Addict
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Dec 23, 2001
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basking in my post-concert glow still mesmerized b
great now drunks will be jumpy because of the caffeine. :down:

BE10ozcan.jpg



[q]ST. LOUIS (Oct. 4, 2004) - B-to-the-E (BE), Budweiser's newest entry in a long line of innovative beers by Anheuser-Busch, is a distinctive new product for contemporary adults who are looking for the latest beverage to keep up with their highly social and fast-paced lifestyles.

As the industry leader, Anheuser-Busch is the first major brewer to infuse beer with caffeine, guarana and ginseng. Well balanced with select hops and aromas of blackberry, raspberry and cherry, BE will offer a lightly sweet and tart taste - a great mixture of beer and new flavors for adults to enjoy when out with friends at a club or at a bar after work with colleagues.

Brewed at Anheuser-Busch's Houston brewery, BE will be packaged in a sleek, slim-line 10-ounce can with stylish graphics. BE will be launched in multiple phases throughout the year in markets across the country.

"Contemporary adults thirst for variety and what's new, and our B-to-the-E delivers a beverage that is true to their lifestyles and range of drinking occasions," said Pat McGauley, senior director of New Products and High End Brands, Anheuser-Busch, Inc. "Our new B-to-the-E provides caffeine, guarana, and ginseng in a great tasting beer."

BE will be priced slightly higher than Budweiser and marketed through local print advertising, point-of-sale materials, bar and club promotions and online programs. BE will contain 6.6 percent alcohol by volume.

"We created a great new drink that's outside the boundaries of the taste adults would expect from a traditional beer," said Nathaniel Davis, brewmaster, Anheuser-Busch, Inc. "With B-to-the-E, we've come up with a beer that has a taste with a 'wow' factor at the finish."

Based in St. Louis, Anheuser-Busch Cos. Inc. is the leading U.S. brewer and holds a 50 percent share in Grupo Modelo, Mexico's leading brewer. In a survey of 10,000 business leaders and securities analysts, Anheuser-Busch ranked first overall in quality of products and services among nearly 600 companies researched in FORTUNE magazine's 2004 "America's Most Admired Companies" listing. The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers. For more information, visit www.anheuser-busch.com or www.budweiser.com. [/q]


I am sorry this sounds very very nasty. :barf:
 
bonosgirl84 said:
still, though...the whole ginseng thing is kind of silly.

Isn't ginseng supposed to umm... keep the lead in the pencil, so to speak? Maybe that's why it's in there. :wink:
 
yes of course the whole thing is silly

its a gimmick

but it doesnt taste like crap
 
Haven't you all heard of a good Bud with a Red Bull Chaser. It's all the rage. All in one can now!:wink:
B to the E isn't that part of a rap song? Anyway, tons of young folks are drinking it that way now. Accoding to my 18 yr old:censored:
 
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