I think they're not even average. I don't find them relevant in any aspect. In fact, I don't like them.
IMO this is just another desperate opportunity from the british musical press to find another great british band as in the past...
...as it happened with Kaiser Chiefs, Interpol, Arcade Fire, etc. You can see the example of what happened with the 90's bands: Oasis - sucessful but still remaining in the same way, Blur - tried to be' on their own' but a Gorilla is punching them now, Suede and Pulp - who are them, in fact?
Poor ones...