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Old 07-28-2007, 05:17 PM   #1
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Aquafina Source Is Same As for Tap

Aquafina Source Is Same As for Tap
By VINNEE TONG, AP Business Writer
22 HOURS AGO

NEW YORK - So you thought that water in your Aquafina bottle came from some far-away spring bubbling deep in a glen?

Try the same place as the water in your tap.

PepsiCo Inc. is the latest company to offer some clarity about the source of its top-selling bottled water as it announced on Friday it would change the label on Aquafina water bottles to spell out that the drink comes from the same source as tap water.

A group called Corporate Accountability International has been pressuring bottled water sellers to curb what it calls misleading marketing practices. The group has criticized PepsiCo over its blue Aquafina label with a mountain logo as perpetuating the misconception that the water comes from spring sources.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled "P.W.S." The new labels will spell out "public water source."

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said Friday. Aquafina water is taken from public sources then purified in a seven-step process.

The corporate accountability group is also pressing for similar concessions from The Coca-Cola Co., which owns the Dasani water brand, and Nestle Waters North America, seller of Nestle Pure Life purified drinking water, which gets some of its water from municipal sources.

Dasani's Web site says that Dasani comes from local water supplies, is filtered using a process called reverse osmosis and enhanced with minerals.

"We don't believe that consumers are confused about the source of Dasani water," Coca-Cola spokeswoman Diana Garza Ciarlante said. "The label clearly states that it is purified water."

Sales of bottled water has been a growing source of revenue for companies such as PepsiCo, based in Purchase, N.Y., and Atlanta-based Coca-Cola as they lessen their dependence on sales of traditional carbonated sodas, as consumer concern over health issues has weakened demand.

Nestle said Friday it has been printing new labels for its Pure Life water that say whether the water comes from municipal supplies or ground water, and the labels will begin showing up later this year. Pure Life is the only Nestle bottled water that uses public water sources and the company did not have an estimate for how much of its supply originates from public sources.

Wholesale sales of bottled water grew to $11 billion in 2006, according to the Beverage Marketing Corp., and the industry is expected to maintain growth rates of about 10 percent. The fastest growing segment of the industry is sales of bottles of less than 1.5 liters, which includes the individual serving sizes sold in many convenience and grocery stores.

The decisions by Nestle and PepsiCo come as criticism grows over environmental concerns about the industry's use of local water sources as well as consumption of resin and energy to package and ship the bottles.

Last month alone, a barrage of news hit the industry: San Francisco Mayor Gavin Newsom banned city-funded purchases of bottled water; New York City launched an ad campaign called "Get Your Fill" to promote the benefits of tap water; and the U.S. Conference of Mayors adopted a resolution to bring attention to the importance of public water systems and the negative impact of bottled water.

"I think it's unfortunate we have gotten into this tap water vs. bottled water debate," the CEO of the International Bottled Water Association, Joe Doss, said. "I do not think consumers are uniformly replacing tap water with bottled water."

PepsiCo shares fell $1.18, or 1.8 percent, to $65.66 Friday amid a broad market pullback.
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Old 07-28-2007, 05:20 PM   #2
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Maybe it would be BEST to just 'drink' water from our own faucets ... inside of spending the money on the same water to be bottled.

Afterall, we can bottle the tap ourselves !!
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Old 07-28-2007, 05:26 PM   #3
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This is upsetting because I've been drinking Aquafina water for quite some time. To know I'd be better off drinking my own tap water????!!!!!
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Old 07-28-2007, 05:27 PM   #4
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Old 07-28-2007, 05:31 PM   #5
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I am not surprised. I have suspected this all along. They're making millions off yuppies and health craze nuts who really think they're drinking something healthier than their own tap water. I know people who refuse to drink their tap water, and keep dozens of these bottles around the house, even brush their teeth with the bottled water!

The reason it got so popular is partly because the kind of people who are the health craze types are usually the ones with the most money, and don't mind spending it. Companies took advantage of this. Me, I stuck with my tap water, and paid a lot less. When I got to a resturant, I ask for ice water from their faucets instead of paying over a buck for bottled water.

I always thought the imagery of the mountains and springs was meant to trick people. You know there's nobody out there filling these things up in springs, and if they were, they'd cost a lot more.

I recall a few years back Food Lion got busted for calling their jugs of water 'spring water' and now must put on the label as the source the Salisbury, MD public water system.
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Old 07-28-2007, 05:59 PM   #6
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Quote:
Originally posted by starsgoblue
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I look for Evian when I travel. Seems it is cheaper outside the US! For some reason I feel I can trust it source, taste and quality wise.
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Old 07-28-2007, 06:12 PM   #7
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They do put it through a purification process I'm still going to drink it because it tastes and is refreshing.
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Old 07-28-2007, 06:21 PM   #8
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It's the purification process and reverse-osmosis that makes all the difference!
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Old 07-28-2007, 06:28 PM   #9
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Quote:
Originally posted by Butterscotch
I always thought the imagery of the mountains and springs was meant to trick people. You know there's nobody out there filling these things up in springs, and if they were, they'd cost a lot more.
You know actually there is one who's reliable that's still out there.
The 'Ice Mountain' brand clearly states "Natural Spring Water" on their bottles.
And get this ... Ice Mountain IS alot cheaper to buy than the 'Aquafina' brand too.
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Old 07-28-2007, 06:35 PM   #10
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Re: Aquafina Source Is Same As for Tap

Quote:
Originally posted by MsMofoGone
Nestle said Friday it has been printing new labels for its Pure Life water that say whether the water comes from municipal supplies or ground water, and the labels will begin showing up later this year. Pure Life is the only Nestle bottled water that uses public water sources and the company did not have an estimate for how much of its supply originates from public sources.
Well, this explains the 2 litres for $2 deal at the Esso gas station. I thought that was a little ridiculous. It was a godsend this morning, though - my hangover's almost gone!
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Old 07-28-2007, 06:43 PM   #11
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Well it was pretty obvious for anyone who bothered to read the label. It clearly always stated that it was reverse osmosed. No surprises there.

I don't drink Aquafina or Dasani because they both taste awful anyway.
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Old 07-28-2007, 06:47 PM   #12
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Re: Re: Aquafina Source Is Same As for Tap

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Originally posted by DaveC


Well, this explains the 2 litres for $2 deal at the Esso gas station. I thought that was a little ridiculous. It was a godsend this morning, though - my hangover's almost gone!
Nestle Pure Life in Canada is SPRING water. Nestle Pure Life in the US is purified municipal water.

The difference lies in the fact that the Canadian subsidiary bought out Aberfoyle and maintained their bottling facilities.
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Old 07-28-2007, 06:51 PM   #13
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How is this just becoming a big deal? Pepsi hasn't tried to mislead anyone. It sounds like some people with a little too much time on their hands were just out to stir the pot. Besides Ayer, MA isn't exactly known to be a mountain retreat with sparkling streams - just look at a map.
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Old 07-28-2007, 08:25 PM   #14
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I think the pot stirring is due to plastic water bottle growing in landfills. The plan is to educate people on where their bottled water actually comes from and maybe, just maybe they'll think twice about buying a $3.00 bottle of water. You can have water purifiers installed in your home for a fraction of the price of buying bottled water every day.
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Old 07-28-2007, 08:48 PM   #15
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Brita!
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