Remember there was that woman golfer who was insanely good and competed in the men's PGA? I don't recall her name now. But it seems to me that if a woman is good enough to compete in the men's competitions, the argument is worth discussing, especially when it comes to sports that are more low-contact. The cricket example in that article really isn't bad.
(Though I must admit, if I were an elite female sportswoman dominating the women's tournaments, I'd have a hard time moving from certain victory in women's leagues into the men's leagues, where the top men - if only by virtue of all the greater money and support they've received over the years - are probably streets ahead and you're unlikely to win much of anything.)
People have been saying for years that more money needs to be pumped into women's sports. It still hasn't happened. And to be honest, the one time I watched an international women's cricket game, it wasn't very good viewing. The talent was there, but the lack of money meant a lot of it was going to waste. It's a vicious cycle. You need lots of viewers to get money, but without money you don't have a strong enough product to attract lots of viewers.