(10-03-2002) Bono is music's most powerful - London Evening Standard

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Bono is music's most powerful
By Pete Clark, Evening Standard

Bono is the most powerful person in music - but not for the reasons you might expect.

He tops the list of the 50 Most Powerful People in Music, to be published next week in Q magazine. However, he does not attain this position as vocalist for U2.

The main reason is that he is affectionately known within the corridors of the White House as "The Pest". Bill Clinton would take his calls and now George W Bush does likewise. Bono spends his whole time telling presidents of the United States what they should be doing about world poverty. And they listen.

Bono also has a hotline to the Pope, and can therefore be considered to have all the angles covered.

Formed in Dublin in 1977, U2 comprised school chums Bono (real name Paul Hewson), the Edge (David Evans), Adam Clayton and Larry Mullen Jnr. The band's lyrics have always espoused a passionate humanity, which has increasingly led Bono to gatecrash the world of politics while maintaining his night-time job of rock singer.

U2's 12th studio album, All That You Can't Leave Behind, was released in 2000 and has sold 10 million copies worldwide. At the time of the release, Bono quipped: "We're reapplying for the job of the biggest band in the world." However, his major achievements lie within the political sphere. When President Bush announced a huge rise in US aid payments this year, he paid tribute to Bono by saying: "He has a willingness to lead, to achieve what his heart tells him, and a belief that nobody should be living in poverty in the world." US rapper Eminem is the third most powerful man in music - again, not for his album sales but because his uncompromising and outrageous stance has overturned middleclass prejudice about what is acceptable in the lyrics of a song.

Sir Elton John, who himself appears at No 40, says "Eminem is the most important voice since Bob Dylan" (who does not make the Top 50).

With both Bono and Eminem, the story is clear: the most powerful people in the business, as voted for by the senior executives who know how it works, are those that have seized control of their own destiny.

Other notable inclusions are the late Kurt Cobain (No 5), Radiohead's Thom Yorke (No 6), the strange bedfellows of Sir Paul McCartney and Yoko Ono (No 9), and - my personal favourite at No 48 - Sharon Osbourne. Somebody has to look after Ozzy, and they should be recognised for that heroic deed.
 
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