(1-04-2004) Small Roster is a Matter of Principle -- LA Times *

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Small Roster is a Matter of Principle

For many years Principle Management was knows for handling just one act: U2, which has been managed by the company's founder, Paul McGuinness, since the band's early days.

Since the mid-'90s, Principle has been known for handling only two acts: U2 and Polly Jean Harvey.

And now there are three. The Dublin-based company has added New York band the Rapture to its select roster.

The move caps a big year for the band, which in September, after several years as a New York indie presence, released its major-label debut album, "Echoes," to great acclaim. Mixing hard-edged dance rhythms and late-'70s post-punk influences, the group joined Interpol as one of the hottest Big Apple breakthroughs in the wake of the Strokes.

The move to Principle potentially opens larger vistas for the group. No official plans have been made, though it's noteworthy that Harvey was given key spots opening for U2 after she joined the company. Both U2 and Harvey are expected to have albums and tours in 2004.

"When you have a band you believe has a great career ahead of them, you want it to have a great career manager, and Principle Management is that," says Gary Gersh, president of Strummer Recordings, the Universal Records label that released the Rapture's album.

Some plans likely involve film shot at the band's three recent sold-out concerts and New York's Bowery Ballroom. Gersh says a DVD release is one possibility.

It's also not the only change at Principle. McGuinness recently announced that Sheila Roche, his longtime second in command, will be leaving the firm and is being replaced by former Island Records international group director Steve Matthews.

-- Los Angeles Times
 
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