(03-03-2003) Bono's Bid - Forbes

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Bono's Bid
By Betsy Schiffman

Who's buying, who's selling in the world of high-end real estate:

Angel Of Central Park West


U2 lead singer Bono may be making a new home for himself in New York. The rocker with a heart is said to be buying Steve Jobs' $14.7 million Central Park West triplex, according to The New York Post. The apartment has been on the market for nearly a year, and although it has undergone major renovations, it's said to be a very cold and austere home. Even though it's 3,500 square feet, if Bono does buy it he would need to do extensive renovations to make it habitable for his wife and kids.

On the other hand, it seems appropriate that Bono would move into Steve Jobs' home, since the two have a lot in common. Both men believe they are working towards world peace, even if their day jobs are unrelated to such a mission. Bono (born Paul Hewson) earned himself a Nobel Peace Prize nomination by inserting himself into the international political arena through a series of PR stunts (including a tour of Africa with former U.S. Treasury Secretary Paul O'Neill).

Similarly, Steve Jobs, the cofounder and chief executive of Apple Computer (nasdaq: AAPL - news - people ), believes with a religious fervor that his company is behind all earthly seismic shifts. He was once quoted saying that behind Apple "is a belief that people can change the world. They buy these things to make the world a slightly better place." And when Apple accepted a cash investment from Microsoft (nasdaq: MSFT - news - people ) in the late 1990s, Steve Jobs famously said, "Bill, thank you. The world's a better place."
 
Oh, this won't do. She's insulted two of my biggest passions in one paragraph?Bono and Apple. PR stunt?

If you'd care to drop her a note...

bschiffman@forbes.net
 
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