didn't know where else to post this, and I'm guessing others got this email as well. Thought I'd post it here
(RED) money at work in Africa, plus news and events
Hello (RED) folks,
As we prepare to launch (RED)™ globally, we're putting on some great events all over the world. Keep reading for more info.
Also, many thanks to you for purchasing (RED) products: In May, $1.2 million of the first (RED) money received by the Global Fund flowed to Rwanda. This has gone towards the Rwandan Ministry of Health's comprehensive HIV/AIDS programs, mainly to provide anti-retroviral pills for children and adults in a third of the country.
This week, $4 million of (RED) money flowed to Swaziland. Derek von Wissell, director of National Emergency Response Council on HIV/AIDS, described where the money will go: "First, a large portion of the money will be directed to orphans - feeding them, keeping them in school, protecting them and offering them a future. Second, some of the money will help support the treatment of people on anti-retroviral therapy. (RED) is saving lives. (RED) is helping orphans survive and giving them a better future. (RED) will make a difference."
Hooray for Mr. von Wissell and his team! (RED) deeply appreciates their lifesaving work.
Thanks,
Bobby
ARMANI (PRODUCT) RED
Our partner Mr. Giorgio Armani presents the One Night Only event on Thursday 21st September at Earl's Court in London, which he is theming "an INSPI(RED) evening of fashion and music," using our (RED) word. The show features the Emporio Armani Spring Summer 2007 women's fashion show and the launch of the Emporio Armani (PRODUCT) RED capsule collection. We have some of the items this collection at the (RED) office, and they're fabulous. Many of Mr. Armani's friends from the worlds of film, music and sport will attend, including
Bono, Beyoncé, Leonardo DiCaprio, Alicia Keys, Clive Owen, Ashley Judd (who has worked with Bono and Bobby in the past), Samuel L. Jackson, Andrea Bocelli, James Franco, Andriy Shevchenko and more. The event will be broadcast on the UK's Channel 4 and syndicated worldwide.
MOTOROLA (PRODUCT) RED
UK friends, don't worry if you didn't get tickets to the (MOTO) RED SQUARE concert featuring Scissor Sisters live from Trafalgar Square! The entire show will be screened live on Channel 4 on the same night, Saturday 16th September.
Fans will be able to watch the gig on Channel 4/E4 at the following times:
Saturday 16th September, 2240
Sunday 17th September, 1420
Saturday 23rd September, 1300
Motorola is also giving away exclusive (MOTO) RED Square Scissor Sisters mobile content. For video clips, wallpapers and music - visit
www.motorola.com/red
GAP (PRODUCT) RED
Gap hosted a dinner party in London on 6th September to launch their Individuals book, showcasing stars from their past ad campaigns. Gap is contributing their profits from the sale of the book to The Global Fund. The book will soon be available at Gap stores in the U.S. and UK.
The dinner had a wonderful turnout, including Alison Goldfrapp, Christian Laboutin, Roland Mouret, Will Kemp, Erin O'Connor, Zandra Rhodes, Manola Blahnik, Daphne Guinness, Thandie Newton, Bryan Ferry, Bella Freud, and many more.
Guests entered the gallery for cocktails and to view the images and the new book. Upstairs, there were about 70 people seated for dinner at one long table that was made up of a light box. All the images from the book made up the table top, and it was lit from underneath. Even the light fixtures over the table were glass boxes with the book images.
Take a peek at a review and some photos by Vogue!
AMERICAN EXPRESS RED
Brazilian supermodel Gisele Bundchen is the latest celebrity to champion American Express RED. In a new campaign that debuted last week, she is paired with Kenyan Maasai warrior Keseme Ole Parsapaet. The campaign signifies the power, positivity and hope at the heart of the (RED) movement. The image of Gisele and Keseme communicates the union of consumerism and conscience, demonstrating how something as simple as everyday shopping can now help eliminate AIDS in Africa. The new ads are up in landmark outdoor sites in London and in glossy fashion UK magazines like GQ, Grazia and Eve.
To view this striking image, visit AmericanExpressRED.co.uk where you can also watch interviews with Gisele and Keseme explaining their involvement and download wallpapers for your computer.
If you don't already have an American Express RED card, apply today - there's no annual fee!