Here is a GREAT venture that EDUN is taking to help the environmental integrity of some of Africa's landscapes (and the animals that live in it):
Bronx Zoo Teams with Bono's Wife In Africa
July 31, 2007
Newswise — In an effort to create a truly sustainable global community,
EDUN a socially conscious clothing company launched in Spring 2005 by
Bono’s wife Ali Hewson with New York clothing designer Rogan Gregory, has established the Conservation Cotton Initiative (CCI). The
Initiative will work towards improving the livelihoods of communities
in Africa by promoting greater investment in sustainable and ethical
production of conservation-friendly agricultural products.
CCI will focus in particular on cotton grown organically or through methods that are part of a transition from conventional to organic production.
Another focus of CCI is to incorporate sustainable conservation
agricultural practices and the protection of wildlife.
The Wildlife Conservation Society (WCS) currently works on sustainable conservation
farming with farmers in Madagascar, Uganda and Zambia. WCS will advise
and work with EDUN and the CCI in those countries to help farmers apply sustainable conservation methods in growing cotton.
EDUN and WCS’s endeavors to assist communities in producing and
marketing “conservation cotton” are designed to improve the livelihoods
of communities living in landscapes of high wildlife conservation value. In well-managed landscapes, higher incomes can be part of a
broader strategy to reduce the negative impacts of people on their local natural habitats.
EDUN and WCS expect to generate funds that will go directly towards supporting sustainable natural resource management in Africa, with a
focus on Madagascar, Uganda and Zambia. Such efforts include establishing farmer agreements that promote conservation and improve
livelihoods, and developing local farmer outreach programs to ensure that such practices are taken up by the broader community.
“Eighty percent of Africans live directly off the land, so it is imperative that Africa’s natural resources are managed sustainably,”
said Dr. James Deutsch, WCS director for Africa programs. “Working with
EDUN, which has been a global leader in promoting markets in Africa, is a natural fit for the Wildlife Conservation Society, which has been
working with local people to save wildlife and wild lands throughout
Africa and throughout the world for more than 100 years.”
WCS will help provide technical advice and assistance in facilitating
partnerships between EDUN and farmers, as well as other local
organizations. WCS will also provide eyes and ears on the ground for CCI to help assure that partnerships with those communities remain
strong.
The project will run from 2007 and continue over the next three years
to increase production of organic cotton and farmer incomes while protecting key conservation areas. Additional partners in the project
include local governments, donors, NGOs and others involved in the
production and marketing of organic cotton in the focal countries.
ABOUT WCS
The Wildlife Conservation Society (WCS) saves wildlife and wild lands.
We do so through careful science, international conservation, education, and the management of the world's largest system of urban
wildlife parks, led by the flagship Bronx Zoo. Together, these activities aim to change individual attitudes toward nature and help
people imagine wildlife and humans living in sustainable interaction on both a local and a global scale. WCS is committed to this work because
we believe it essential to the integrity of life on earth. To learn
more about WCS, visit
http://www.wcs.org.
ABOUT EDUN
EDUN is a socially conscious clothing company launched in Spring 2005
by Ali Hewson and Bono with New York clothing designer Rogan Gregory.
The company's mission is to create beautiful clothing, while fostering
sustainable employment in developing areas of the world, in particular Africa. In 2005, EDUN launched the edun LIVE brand of blank t-shirts.
The edun LIVE range enables EDUN to drive further trade into Africa through high-volume sales direct to the wholesale market. The tees are
100% African produced, from the fields where the cotton is picked, to the factory where the final printing process occurs.
www.edunonline.com
EDUN is a full fashion collection for men and women, including tops, bottoms, denim, dresses, jackets, knits and sweaters with prices ranging from $50 - $400. The line is sold in leading department and
specialty stores nationwide as well as selected retailers in UK, Italy, France, Japan, and Sweden.
The edun LIVE range is a
business-to-business initiative, available online at
www.edun-live.com.
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This is GREAT news for our environment and a GREAT STEP FORWARD in building a sustainable development model for Africa which includes environmental protection along with economic development.
KUDOS TO ALI & EDUN !!
My Heart is completely with you in this venture.~