Ali thread #8

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Niamh_Saoirse said:
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FREAKIN ADORABLE!!!:love:
 
Here is some VERY GOOD NEWS for one of Ali's favorite ventures:



edun LIVE Hits 1 Million Tee Shirts Sold!
Tuesday July 31, 2:33 pm ET


Since edun LIVE launched in 2005, the brand has produced and sold in excess of one million t-shirts helping to achieve its long-term goal to deliver trade and drive sustainable employment in sub-Saharan Africa


DUBLIN, Ireland, July 31 /PRNewswire/ -- edun LIVE is a core brand extension of the socially conscious clothing label Edun and began in 2005 when it produced the promotional merchandise for U2's 'Vertigo' tour. From the fields where the cotton is picked, to the spinning, knitting and finally the garment making, all edun LIVE products are 100% produced in Africa with options of either 100% African certified organic or 100% combed African cotton. edun LIVE calls this initiative 'grower to sewer' African, meaning that every step of the supply chain benefits from the production of the t- shirt.


The brand's sole mission is to increase trade and drive long-term sustainable employment in sub-Saharan Africa. This mission will be reached via the high-volume sales of blank merchandising t-shirts, which will be marketed specifically to the promotional products industries.


The t-shirts are essentially a blank canvas for companies, schools, non- profits, artists, bands and brands to use as promotional merchandise. Anyone with a desire to encourage products made 'grower to sewer' in Africa can benefit from an association with edun LIVE.


Since launch, countries of manufacture have increased from Lesotho through to Uganda, Tanzania, and South Africa with the fabric being sourced from Mauritius, Uganda and Tanzania and raw cotton from various countries in Africa. In order to augment trade, edun LIVE aims to put forth a business model that is a proof of concept to other companies. In effect, a demonstration that big brands can do business -- and do it very well -- with developing countries like those in sub-Saharan Africa.



Edun LIVE has had the following positive impact on its factories to date: the hiring of additional employees from the local communities (fifty in one factory and thirty in another), increased capacity of at least 10%, and investment in incremental machinery. edun LIVE factory managers have also commented that since working with edun LIVE, they have not only witnessed an increase in production, but have also learned valuable skills in both merchandising and management.


In February of 2007, edun LIVE produced the first t-shirts made entirely in Uganda for export in the history of the country. This event was commemorated by a ceremony at the factory in Kampala, which was attended by President Yoweri Museveni, the US Ambassador, as well as the factory workers themselves. In addition, the t-shirts were 100% Ecocert certified garments (not just cotton), and the first t-shirts exported under the African Growth and Opportunity Act (AGOA).



Since its inception in 2005, edun LIVE has received orders for over $3,000,000 (1,500,000 pounds Sterling) worth of t-shirts all over the world, and it is gathering momentum every day. U2, Coldplay, R.E.M, Aveda, MAC Cosmetics, Amnesty International, Oxfam, and Live 8 are among a few of the big names and events that have ordered their t-shirts from edun LIVE. In addition to sales made in the traditional merchandising and promotional t-shirt market, edun LIVE has also started edun LIVE on Campus -- a means for university students to get involved in the mission of edun LIVE through a true-to-life academic program whereby the students effectively run a t-shirt business. edun LIVE on Campus has met tremendous success so far, and Barnes and Noble College Bookstores will be selling the t-shirts in their stores this year.



The offering

The Edun design team designs edun LIVE products. One-third of the t-shirts are organic and are available in a pure color palette including Positively Black, Great White and Super Natural. The offering comprises unisex styles as well as men's, women's, toddlers and kids. With style names inspired by Mitochondrial Eve -- the universal matrilineal ancestor to all humans who is believed to have lived over 140,000 years ago in what is now Ethiopia, Kenya or Tanzania.



To order


Product can be ordered on-line at http://www.edun-live.com, by phone +353 1256 1289 or through our distributors which are listed on the web site.


The product is competitively priced and is guaranteed to be shipped within a couple of days to anywhere in the world.



http://biz.yahoo.com/prnews/070731/nytu134.html?.v=101&printer=1



CONGRATULATIONS EDUN!! MUCH CONTINUED SUCCESS!!


:bow: :hi5: :bonodrum: :hug:
 
Here is a GREAT venture that EDUN is taking to help the environmental integrity of some of Africa's landscapes (and the animals that live in it):



Bronx Zoo Teams with Bono's Wife In Africa
July 31, 2007



Newswise — In an effort to create a truly sustainable global community,
EDUN a socially conscious clothing company launched in Spring 2005 by
Bono’s wife Ali Hewson with New York clothing designer Rogan Gregory, has established the Conservation Cotton Initiative (CCI). The
Initiative will work towards improving the livelihoods of communities
in Africa by promoting greater investment in sustainable and ethical
production of conservation-friendly agricultural products.



CCI will focus in particular on cotton grown organically or through methods that are part of a transition from conventional to organic production.
Another focus of CCI is to incorporate sustainable conservation
agricultural practices and the protection of wildlife.



The Wildlife Conservation Society (WCS) currently works on sustainable conservation
farming with farmers in Madagascar, Uganda and Zambia. WCS will advise
and work with EDUN and the CCI in those countries to help farmers apply sustainable conservation methods in growing cotton.



EDUN and WCS’s endeavors to assist communities in producing and
marketing “conservation cotton” are designed to improve the livelihoods
of communities living in landscapes of high wildlife conservation value. In well-managed landscapes, higher incomes can be part of a
broader strategy to reduce the negative impacts of people on their local natural habitats.



EDUN and WCS expect to generate funds that will go directly towards supporting sustainable natural resource management in Africa, with a
focus on Madagascar, Uganda and Zambia. Such efforts include establishing farmer agreements that promote conservation and improve
livelihoods, and developing local farmer outreach programs to ensure that such practices are taken up by the broader community.



“Eighty percent of Africans live directly off the land, so it is imperative that Africa’s natural resources are managed sustainably,”
said Dr. James Deutsch, WCS director for Africa programs. “Working with
EDUN, which has been a global leader in promoting markets in Africa, is a natural fit for the Wildlife Conservation Society, which has been
working with local people to save wildlife and wild lands throughout
Africa and throughout the world for more than 100 years.”



WCS will help provide technical advice and assistance in facilitating
partnerships between EDUN and farmers, as well as other local
organizations. WCS will also provide eyes and ears on the ground for CCI to help assure that partnerships with those communities remain
strong.



The project will run from 2007 and continue over the next three years
to increase production of organic cotton and farmer incomes while protecting key conservation areas. Additional partners in the project
include local governments, donors, NGOs and others involved in the
production and marketing of organic cotton in the focal countries.




ABOUT WCS

The Wildlife Conservation Society (WCS) saves wildlife and wild lands.
We do so through careful science, international conservation, education, and the management of the world's largest system of urban
wildlife parks, led by the flagship Bronx Zoo. Together, these activities aim to change individual attitudes toward nature and help
people imagine wildlife and humans living in sustainable interaction on both a local and a global scale. WCS is committed to this work because
we believe it essential to the integrity of life on earth. To learn
more about WCS, visit http://www.wcs.org.



ABOUT EDUN

EDUN is a socially conscious clothing company launched in Spring 2005
by Ali Hewson and Bono with New York clothing designer Rogan Gregory.
The company's mission is to create beautiful clothing, while fostering
sustainable employment in developing areas of the world, in particular Africa. In 2005, EDUN launched the edun LIVE brand of blank t-shirts.
The edun LIVE range enables EDUN to drive further trade into Africa through high-volume sales direct to the wholesale market. The tees are
100% African produced, from the fields where the cotton is picked, to the factory where the final printing process occurs. www.edunonline.com



EDUN is a full fashion collection for men and women, including tops, bottoms, denim, dresses, jackets, knits and sweaters with prices ranging from $50 - $400. The line is sold in leading department and
specialty stores nationwide as well as selected retailers in UK, Italy, France, Japan, and Sweden.


The edun LIVE range is a
business-to-business initiative, available online at www.edun-live.com.


------------------------------------------------------


This is GREAT news for our environment and a GREAT STEP FORWARD in building a sustainable development model for Africa which includes environmental protection along with economic development.



KUDOS TO ALI & EDUN !!

My Heart is completely with you in this venture.~



:dancing: :applaud: :love: :hug:
 
Thanks blm and kimby for your very sincere and enthusiastic support for EDUN and EDUN LIVE.


I'm sure that it means a lot to Ali. :wink:
 
wow those pics are huge. They both look very :giggle: like they are having a great time. Thanks for the link tootty.
 
For anyone who maybe can't see the pics in tootty's link, here's a few. Very cute. (I reduced them a lot since they were so ginormous!)

alihelenasainttropez7-26-075smj.jpg
 
kellyahern said:
At the Oxygen music festival, July 8th
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It's funny how both ladies seem to be of the same size here while on the latest photos it's clear that Helena is much taller than Ali.

Thank you for posting all the pictures. Does anyone else have problems accessing the Fashion Spot site?
 
If anyone wants more of the pics posted from the link just let me know, I'll resize and post them, there are about 10 of Ali and Helena walking and giggling. I posted my favorite two already.
 
Please feel free to repost some more of those pics here, bonocomet!


I'm sure no one here would mind. :sexywink:
 
Jamila said:
Please feel free to repost some more of those pics here, bonocomet!


I'm sure no one here would mind. :sexywink:


Thanks Jamilla, I was going to do it today, but I see there has been a thread started just for those pics now. However if you see any of those that you still want in a larger size just let me know. The originals are all around 2000x3000 each! A bit too big to really enjoy! ...unless it's a Bono pic. :shifty:
 
Thanks Flavia for posting this interview with Ali discussing the Sellafield campaign from several years ago.


I remember listening to this interview back in 2002 (could it actually be five years ago?) when Ali was doing the whole postcard campaign to PM Tony Blair about the dangers of the Sellafield plant and against further expansion of nuclear power as an energy choice.


ALI - :hug: :up:
 
Check this out:

http://media.www.thelantern.com/med...Course.Inspired.By.Bonos.Shirts-2931103.shtml



OSU to offer new course inspired by Bono's shirts
By: John Gerbich
Posted: 8/16/07


Ohio State students will soon be given the opportunity to know where their T-shirts were made.



Edun LIVE, a clothing company founded by Bono and his wife, Ali Hewson, will be rolling out a program at OSU beginning in the fall.


In conjunction with Edun LIVE, the department of consumer sciences is offering a course where students will learn about and discuss the ethical production and consumption of goods.



According to the Edun LIVE's Web site, it is a socially conscious T-shirt distribution company that provides employment in sub-Saharan Africa. The company creates strictly blank T-shirts for wholesale distribution. The shirts are then customized and resold.

Since its launch in 2005, Edun LIVE has expanded to college campuses.



"I believe Edun LIVE wanted to bring their clothing to college campuses so they could start impacting a larger scale of people," said Jacque Rupert, president of Edun LIVE on campus, in an e-mail.


College students are involved in many organizations, a majority of which buy customized T-shirts, she said.

"It only made sense to start gaining interest in the college market," Rupert said.



In 2006, Miami University was the first expansion campus. OSU will be its second.

Rupert said the program was extremely successful at Miami. It has sold 7,000 T-shirts and had a significant response from students, faculty and staff.



Edun LIVE expects to have the same success when it rolls out the program at OSU.

They hope to work with student organizations. There will also be booths at various OSU events and, depending on the success of the program, a large official kick-off might be held later in the year, Rupert said.



The organization also will be collaborating with Consumer Sciences 694. The course is a serving learning course, said Golden Jackson, the instructor for the course. Some of the class time will be devoted to Edun LIVE and some time will be required outside of the class, Jackson said.


Student response has been about as expected. There are currently 14 students enrolled in the course, which is about the same as Miami had when its program began, said Beth Kaltenbach, an active member of the Edun LIVE at OSU team, in an e-mail. There are open seats in the course and students are welcome to join, but more advertising is not expected before the quarter starts, she said.



"We're hoping more students will get interested and want to take the course in the future," Kaltenbach said.

:yes: :applaud:
 
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