Owens searched through hundreds of artists' work looking for images that suited the production. She also helped secure permission to use famous Pop Art images by Roy Lichtenstein (who is 73 and living in Manhattan), Keith Haring, and Andy Warhol. "I then went out and found the animator who could best do Lichtenstein and Haring. That was very key to me, because there was talk about trying to do all of this in-house initially, and I was very obstinate about that not being good enough. I knew that we needed to find the perfect match for each piece."
Owens now believes that the constraints placed on the imagery from not knowing what the screen could handle was an enormous benefit in the long run. "We ended up with a very strong direction because everything was geared to a minimal, powerful, big look instead of having lots of video or lots of Super 8." The seven artists in the show in order of appearance are: Run Wrake (animator); John Maybury (transsexual belly dancer, flower morph, color vortex for "Where the Streets Have No Name"); Straw Donkey (all product logos and motifs); George Barber (Andy Warhol/Marilyn Monroe); Brian Wood (cartoon guy who goes shopping); Jennifer Steincamp (ambient imagery), Carter Kustera (big head silhouettes), and Image Now/Nick and David Ryan (lava lamp blobs).
