Experience: Bono Receives the Freedom Award in Memphis*

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By Debbie Kreuser
2004.10



On Monday, Oct. 18, Bono and Rep. John Lewis (D-GA) were honored by the National Civil Rights Museum with its annual Freedom Award. Past recipients include Nelson Mandela and Bill Clinton. This was not the first time that Lewis and Bono had met, both were present when Bono was honored by The King Center in January as the international recipient of the Salute to Greatness award.

The first event of Bono's day in Memphis was a free public forum held near the National Civil Rights Museum at the Temple of Deliverance, a name that impressed Bono. The program opened with a performance by Watoto D'Afrika, a local youth African-inspired singing and dancing troupe. After the opening prayer, the forum began with a recognition ceremony of local students who won the "Keeper of the Dream" poster art competition and students that were recognized for their personal courage and community service. Next, Lewis was recognized with a brief video introduction of his life and his contributions to the civil rights movement.

Lewis spoke about his life growing up in rural Alabama in segregation during the 1940s and 1950s. He talked about being inspired by Rosa Parks' and Martin Luther King Jr.'s examples of nonviolent protest against segregation. Lewis joined the civil rights movement as a student activist in the early 1960s, participating in Freedom Rides. He described how he was nearly beaten to death several times by police. He talked about how he thought that he was looking death in its face on the Edmund Pettus Bridge in Selma, Alabama, on March 7, 1965 when a group of nonviolent protesters were brutally attacked by local police authorities in order to stop them from marching. Known as Bloody Sunday, that vicious attack in part lead to the signing of the Civil Rights Act by President Lyndon Johnson a few months later.

On a lighter note, Lewis talked about how, as a boy, he raised chickens and would gather them in the family barn and preached to them. Lewis joked that he felt that those chickens listened to him more than his fellow congressmen in DC. At least, he continued, they were more productive than congressmen because they lay eggs.

After a beautiful performance by the Stax Music Academy, it was Bono's turn at the podium. A short video highlighted Bono's humanitarian efforts beginning with his lifelong respect and love for King and how Bono clung to the philosophy of nonviolence during his formative teenage years after Ireland's Bloody Sunday, Jan. 29 1972. This coincidence of these two men—one black, one white, one older, one younger, united by their adherence to the nonviolent philosophy of King and united by these two different Bloody Sunday events—definitely struck the audience in the Temple of Deliverance.

After the video, Bono approached the podium. Dressed in a red velvet striped jacket, pink shirt, jeans and, in his words, rose-colored glasses, Bono started his talk by praising Lewis and stating that he is one of the congressman's "chickens" to the applause of the audience. Bono thanked the pastor of the Temple of Deliverance for allowing him to take over the podium and stated how much he enjoyed being in a preacher's podium.

He asked if anyone had seen the Jay-Z concert in Memphis the night before and thanked the hip-hop community for its help in the AIDS struggle. Bono commented on the musical contributions of Memphis,- of how the blues (the father) had married gospel (the mother) and created rock 'n' roll (the child). He talked about his admiration of the three Kings of Memphis—Elvis Presley, B.B. King and Martin Luther King Jr. And then Bono turned a bit more serious and said that he wanted to take us on a journey to Africa and asked if we wanted to come along. The audience answered yes.

Bono talked about the AIDS pandemic in Africa and of how the world would not allow this to happen anywhere else. He questioned why the greatest health emergency in history is not covered on the evening news. Bono spoke of his and wife Ali's trip to an Ethiopian refugee camp shortly after Live Aid and how it changed his life. Then, to the delight of the audience, Bono introduced Ali and daughters Jordan and Eve who were present in the audience.

The forum closed with a gospel rendition of "Pride (In the Name of Love)" by the young women of the Stax Music Academy, with Bono being the first one to rise to his feet in a standing ovation for them.

A special highlight of the day came about two hours later when Lewis, Bono and family visited the National Civil Rights Museum and saw the room that King stayed in the night before his assassination. Then, in an honor reserved for the most special of guests, the entourage got to stand on the balcony at the exact spot where King was shot. Bono would later call it "consecrated ground."

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The evening's activities for the National Civil Rights Museum's Freedom Awards commenced with a dinner held in honor of Bono and Lewis at the Cook Convention Center downtown Memphis. Neither honoree addressed the audience during the dinner. After the dinner, everyone moved to the Cannon Center next door for the event that everyone had waited for all day, the awards ceremony.

There was an introductory speech by Sen. Bill Frist (R-TN), the Senate Majority Whip and longtime AIDS advocate with Bono, to welcome everyone to the evening's activities. There was a musical selection from the National Civil Rights Museum's choir. And then, after the same short video introduction played again that had been shown earlier in the day, Lewis was asked to come up and receive his award.

Lewis talked about similar themes as he had discussed earlier in the day—segregation, the Civil Rights Movement and nonviolence—but this time with more stridency, maybe caught up in the magic of the moment. He praised Bono's efforts to highlight the AIDS pandemic in Africa and called him "a brother," to which Bono quickly jumped to his feet and gave a closed-fisted salute to the applause of the audience. Lewis ended on a rousing note when he encouraged us all not to give up the struggle for freedom and justice. He stated that although we may have all come over on different ships, we're all in the same boat. Lewis left the stage to a standing ovation.

Then, it was Bono's turn. The same short video was shown again from the morning highlighting Bono's humanitarian efforts. Bono took the stage this time wearing what appeared to be a maroon jacket, purple shirt with a grey tie and slacks. It was the first time that I had ever seen Bono in a tie—very impressive. He started off praising Lewis as he had done earlier in the day and then cracked a joke about how following a man like Lewis was like the Monkees following the Beatles. A little while later, to stress his point, Bono broke into "I'm a Believer" to the delight of the audience.

Bono's voice almost broke at one point while describing the AIDS pandemic in Africa, this time placing special emphasis on the 11 million children already orphaned by AIDS. Maybe this emphasis on AIDS orphans came from the fact that Bono's family had accompanied him on this trip so children were in the forefront of his mind. He spoke as he had at The King Center in a traditional call and response pattern when he repeated several times that the AIDS crisis in Africa was not a cause, to the audience's response of "It's an emergency," to which Bono simply stated "Amen." In his speech, Bono described himself as "a rock star with an emergency."

Bono talked about one of King's favorite Bible passages about Jeremiah and how Jeremiah witnessed so much injustice in the world. Bono talked about "the Balm in Gilead" that would heal the sin-sick soul. He talked of how there is a woman dying slowly from AIDS right now in some remote part of Africa, forgotten by world, wondering who will help her, who will be her "balm in Gilead". Bono stressed that we are the balm to bring healing to Gilead (Africa). Bono challenged us once more with his "journey of equality" for Africa and brought us another step closer up to King's mountaintop.

Bono left the stage to rousing applause and a prolonged standing ovation. His magnificent day in Memphis was almost over.

Through the generosity of a friend, I was able to attend the V.I.P. reception held for the honorees after the ceremony. Amid the throngs of evening-dressed men and women thrusting CDs, U2 pictures and evening programs in front of Bono's face to sign, I managed to approach Bono cautiously during the reception.

I did not want to take anything away from Bono, I did not want an autograph or a picture from him. I had simply come to present him with small pin that I had purchased at a global AIDS conference the year before, the proceeds of which would go to support a community of AIDS women and children in Zambia. The pin said "Hope Is Vital—HIV," a wordplay that I knew that Bono would appreciate.

Standing right in front of him for a moment, I took the plunge and simply said "Bono, this is for you. HIV—Hope Is Vital." He took the pin, looked at it and then, while smiling at me said, "Absolutely. Thank you," gently squeezing my hand before the next CD was thrust in his face to sign.

Ali was at the evening events with Bono and I got the chance to meet and talk with her. She was warm, gracious, affable and very friendly to everyone. I thanked her for all that she does to help children around the world and thanked her for being such a great mother and wonderful friend/spouse to Bono. It was a truly magical ending to a truly magnificent day with Bono in Memphis.

For more information on the National Civil Rights Museum, visit www.civilrightsmuseum.org.
 
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During Bono's talk at the Temple of Deliverance, a violent rainstorm fell, complete with loud thunder and lightening.

To me, it felt like the frustrations that Bono spoke about and WAS FEELING regarding the "collective yawn" that developed countries give to the AIDS pandemic in Africa was being echoed by the heavens. :yes:
 
And please check out "The Power of ONE" that I posted in FYM.

It has one of the BEST articles that I have ever read on Bono and his advocacy for Africa's Future.

It is an eyewitness report from Bono's speech in Portland last week. It is truly an article to be treasured.

THIS IS THE TIME TO FINISH WHAT YOU'VE STARTED. THIS IS NO TIME TO DREAM.... :bono: ;) :hug:
 
What a great story! It's nice to be able to soak in the event after the initial round of photos and articles. I hope to see Bono wearing the "Hope Is Vital" pin. :)
 
How wonderful , Debbie! Congratulations for being present at this so important moment!!! :applaud: :hug:
 
Thanks, everyone, for your kind words. :wink:

This WAS an extraordinary event and day in the B-man's life.

And, BostonAnne, I really do hope to one day see that button on Bono's chest !

I thought it was the MOST POSITIVE spin that we can put on those letters. Insyead of HIV always meaning something depressing and sad to us, we must take those letters back and TURN THEM INTO SOMETHING POSITIVE to keep our spirits up as we continue the fight against Global AIDS and extreme poverty.:hug:

THIS IS THE TIME TO FINISH WHAT YOU'VE STARTED. THIS IS NO TIME TO DREAM....:bono: :heart: :heart: ;)
 
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