dsmith2904
ONE love, blood, life
(RED) Extends to the U.S.
NEW YORK: RED, a branding effort advocated by the musician Bono, is to appear in Gap, Armani Exchange and Motorola stores in the United States this month.
Those companies, along with Converse and American Express, have created product lines that they are committed to for at least five years, and they plan to donate a portion of their profits to The Global Fund to Fight AIDS, Tuberculosis and Malaria.
RED products, including a version of the popular Razr cellphone by Motorola, have been in stores in Britain since February, and the share of profits that has gone to The Global Fund passed the $10 million mark last month, said Richard Feachem, who is the executive director of The Global Fund.
--New York Times
NEW YORK: RED, a branding effort advocated by the musician Bono, is to appear in Gap, Armani Exchange and Motorola stores in the United States this month.
Those companies, along with Converse and American Express, have created product lines that they are committed to for at least five years, and they plan to donate a portion of their profits to The Global Fund to Fight AIDS, Tuberculosis and Malaria.
RED products, including a version of the popular Razr cellphone by Motorola, have been in stores in Britain since February, and the share of profits that has gone to The Global Fund passed the $10 million mark last month, said Richard Feachem, who is the executive director of The Global Fund.
--New York Times
