U2 iNNOCENCE + eXPERIENCE Tour Boxscore Discussion

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prbiker15

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Here we go again! Billboard just released the first boxscores for the tour. U2 are #9, #12 and #13 on this week's list:

Current Boxscore | Billboard

May 14-15, 2015 - Vancouver, BC - Rogers Arena
GROSS: $3,810,775
ATTENDANCE: 36,442
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $104.57

May 18-19, 2015 - San Jose, CA - SAP Center at San Jose
GROSS: $4,385,885
ATTENDANCE: 35,398
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $123.90

May 22-23, 2015 - Phoenix, AZ - US Airways Center
GROSS: $3,992,985
ATTENDANCE: 34,626
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $115.31

U2 iNNOCENCE + eXPERIENCE TOUR: 1ST LEG - NORTH AMERICA STATS

GROSS: $12,189,645
ATTENDANCE: 106,466
AVERAGE GROSS: $2,031,608
AVERAGE ATTENDANCE: 17,744
AVERAGE TICKET PRICE: $114.50
SHOWS: 6
SELLOUTS: 6
 
May 14-15, 2015 - Vancouver, BC - Rogers Arena

GROSS: $3,810,775

ATTENDANCE: 36,442

SHOWS: 2

SELLOUTS: 2

AVERAGE TICKET PRICE: $104.57



May 18-19, 2015 - San Jose, CA - SAP Center at San Jose

GROSS: $4,385,885

ATTENDANCE: 35,398

SHOWS: 2

SELLOUTS: 2

AVERAGE TICKET PRICE: $123.90



May 22-23, 2015 - Phoenix, AZ - US Airways Center

GROSS: $3,992,985

ATTENDANCE: 34,626

SHOWS: 2

SELLOUTS: 2

AVERAGE TICKET PRICE: $115.32



May 26-27, 30-31 & June 3, 2015 - Inglewood, CA - The Forum

GROSS: $9,886,540

ATTENDANCE: 83,505

SHOWS: 5

SELLOUTS: 5

AVERAGE TICKET PRICE: $118.39



U2 iNNOCENCE + eXPERIENCE TOUR: 1ST LEG - NORTH AMERICA STATS



GROSS: $22,076,185

ATTENDANCE: 189,971

AVERAGE GROSS: $2,006,926

AVERAGE ATTENDANCE: 17,270

AVERAGE TICKET PRICE: $116.21

SHOWS: 11

SELLOUTS: 11


Was expecting slightly higher numbers for LA, but the final result isn't bad.
 
I will be interested to see if they classify Denver's shows as sellouts they obviously were not since portions of the nosebleed seats were curtained off at both shows.
 
I will be interested to see if they classify Denver's shows as sellouts they obviously were not since portions of the nosebleed seats were curtained off at both shows.

Is it not the case that this is maybe standard arena policy now, to curtain off the seats at the ends of the screen where view is severely restricted? And maybe deem these not to be "on sale" anyway? Be interesting to see if this continues on the rest of this leg.
 
Funny thing is that in 2009 U2 grossed pretty much the same amount of money at the Rose Bowl, and played to 13,000 more people, in one's nights work instead of 5.

I understand there are many reasons they aren't doing stadiums this time, but that's quite a statistic!



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Funny thing is that in 2009 U2 grossed pretty much the same amount of money at the Rose Bowl, and played to 13,000 more people, in one's nights work instead of 5.

I understand there are many reasons they aren't doing stadiums this time, but that's quite a statistic!

Indeed!
 
Funny thing is that in 2009 U2 grossed pretty much the same amount of money at the Rose Bowl, and played to 13,000 more people, in one's nights work instead of 5.

I understand there are many reasons they aren't doing stadiums this time, but that's quite a statistic!



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I have followed U2's boxscore results very closely since the Popmart tour and absolutely love getting results.

I know that it was by design that they went to arena's, to scale things back and go with a more intimate setting. From what I have seen of clips (going to my 1st show on 7/18), they spared no expense and really have done an awesome job!

With that said, its all about the mighty dollar when it comes to touring "pose" and how much you can make in a market (not necessarily how many people you can play to). With that said:

U2 360 (LA):

97,014 people (thats insane btw)
9.96 million gross
$102.66 avg ticket

As amazing as those numbers are, they only played 1 show in all of California on this leg, so the San Diego, San Fran and Oakland markets all had to go to the Rose Bowl to see U2.

Vertigo (LA)

34,527 people (2 shows)
3.67 million gross
$106.41 avg ticket

Now, they played 2 shows in San Diego, San Jose and Anaheim. So there total California gross was actually:

133,342 people (8 shows)
13.394 million gross
$100.45 avg ticket


U2 ie California total

118,903 people (7 shows)
14.72 million gross
$120.03 avg ticket

So yes its a lot more nights but they have been more successful and made a lot more money (not just 14.7 million vs 9.9 million but the reduced cost of transporting the stage).

With that said, do you want to know the most insane stat of them all? Im a big backer for U2 being the biggest touring act in the world, bigger than the Stones! Now, if the Stones went out on a full blown world stadium tour, would they top U2's 360? I think they would be able to top the gross but not the attendance and here is why:

Rolling Stones (San Diego 2015)

40,944 people
8.465 million gross
$206 avg ticket!!!!!
 
I have followed U2's boxscore results very closely since the Popmart tour and absolutely love getting results.



I know that it was by design that they went to arena's, to scale things back and go with a more intimate setting. From what I have seen of clips (going to my 1st show on 7/18), they spared no expense and really have done an awesome job!



With that said, its all about the mighty dollar when it comes to touring "pose" and how much you can make in a market (not necessarily how many people you can play to). With that said:



U2 360 (LA):



97,014 people (thats insane btw)

9.96 million gross

$102.66 avg ticket



As amazing as those numbers are, they only played 1 show in all of California on this leg, so the San Diego, San Fran and Oakland markets all had to go to the Rose Bowl to see U2.



Vertigo (LA)



34,527 people (2 shows)

3.67 million gross

$106.41 avg ticket



Now, they played 2 shows in San Diego, San Jose and Anaheim. So there total California gross was actually:



133,342 people (8 shows)

13.394 million gross

$100.45 avg ticket





U2 ie California total



118,903 people (7 shows)

14.72 million gross

$120.03 avg ticket



So yes its a lot more nights but they have been more successful and made a lot more money (not just 14.7 million vs 9.9 million but the reduced cost of transporting the stage).



With that said, do you want to know the most insane stat of them all? Im a big backer for U2 being the biggest touring act in the world, bigger than the Stones! Now, if the Stones went out on a full blown world stadium tour, would they top U2's 360? I think they would be able to top the gross but not the attendance and here is why:



Rolling Stones (San Diego 2015)



40,944 people

8.465 million gross

$206 avg ticket!!!!!


I meant touring power not "pose".... lol


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The Stones are pulling in some amazing one-night grosses during their Zip Code Tour. U2 are #7 and #10 on this week's list.

May 14-15, 2015 - Vancouver, BC - Rogers Arena
GROSS: $3,810,775
ATTENDANCE: 36,442
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $104.57

May 18-19, 2015 - San Jose, CA - SAP Center at San Jose
GROSS: $4,385,885
ATTENDANCE: 35,398
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $123.90

May 22-23, 2015 - Phoenix, AZ - US Airways Center
GROSS: $3,992,985
ATTENDANCE: 34,626
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $115.32

May 26-27, 30-31 & June 3, 2015 - Inglewood, CA - The Forum
GROSS: $9,886,540
ATTENDANCE: 83,505
SHOWS: 5
SELLOUTS: 5
AVERAGE TICKET PRICE: $118.39

June 6-7, 2015 - Denver, CO - Pepsi Center
GROSS: $3,114,935
ATTENDANCE: 28,141
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $110.69

June 12-13 & 16-17, 2015 - Montréal, QC - Bell Centre
GROSS: $7,236,524
ATTENDANCE: 80,911
SHOWS: 4
SELLOUTS: 4
AVERAGE TICKET PRICE: $89.44


U2 iNNOCENCE + eXPERIENCE TOUR STATS: 1ST LEG - NORTH AMERICA

GROSS: $32,427,644
ATTENDANCE: 299,023
AVERAGE GROSS: $1,907,508
AVERAGE ATTENDANCE: 17,590
AVERAGE TICKET PRICE: $108.45
SHOWS: 17
SELLOUTS: 17
 
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6 The Rolling
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tones, June 9, 2015 - Atlanta, Ga. - Bobby Dodd Stadium at Grant Field
GROSS: $7,625,554
ATTENDANCE: 42,320
SELLOUTS: 1
AVERAGE TICKET PRICE: $180,19

7 U2, June 12-13 & 16-17, 2015 - Montréal, QC - Bell Centre
GROSS: $7,236,524
ATTENDANCE: 80,911
SHOWS: 4
SELLOUTS: 4
AVERAGE TICKET PRICE: $89.44
 
U2, Denver, Pepsi Center, 2005- 36,714- $3,509,741
U2, Denver, Pepsi Center, 2015- 28,141- $3,114,935

A difference of 8,000 tickets sold? AND they were on a Saturday/Sunday this year, vs weeknights in 2005. That's... bizarre....
Also, both Elevation shows sold over 18,000 tickets for both shows.
On 360 in Denver, they sold 77,918 tickets and grossed $6,663,410!

Why didn't Denver show up this time? I hope this doesn't affect their touring plans next year, aka not playing secondary markets for fear that they won't sell out.
 
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U2, Denver, Pepsi Center, 2005- 36,714- $3,509,741
U2, Denver, Pepsi Center, 2015- 28,141- $3,114,935

A difference of 8,000 tickets sold? AND they were on a Saturday/Sunday this year, vs weeknights in 2005. That's... bizarre....
Also, both Elevation shows sold over 18,000 tickets for both shows.
On 360 in Denver, they sold 77,918 tickets and grossed $6,663,410!

Why didn't Denver show up this time? I hope this doesn't affect their touring plans next year, aka not playing secondary markets for fear that they won't sell out.

There were 28,540 people at popmart, 54,000 at ZOO TV, 36,000 on the Joshua Tree two arena shows. So an attendance of 28,141 is the lowest attendance for a U2 tour stop in Colorado since the Unforgettable Fire tour in 1985 when there was 17,000+ at one show.
Clearly in the United States, the band has lost all the popularity that was built up during the 00s. Shocking that it would only take 4 years to see results like this, but songs from the new album have not dented the charts or other types of media. Many U2 fans don't even know the band is on tour, perhaps a result of playing so few cities.
Still, I think there are few active bands out there that could compete with U2 even at this lower level in the U.S.A. Metallica, AC/DC, Coldplay, and One Direction are the only ones that come to mind. Only One Direction would be ahead in the U.S.A. and its difficult to argue that they are a "band".
 
Also the Denver shows were sold by a different site than ticketmaster, and they may not have employed the same marketing techniques TM does to get rid of slow selling tickets.

I thought the 1st show sold out on the first day, and they added the second show due to OVERWHELMING DEMAND! If the first show sold out, that would mean less than 10,000 attended night 2, which was not the case.


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Wow pretty sad seeing some of these numbers :(


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Wow pretty sad seeing some of these numbers :(
Sad? Anyone who thinks they were going to pull in attendance and gross numbers in the same league as U2360º needs to wake up. I think it's great that they're still able to sell a million tickets for 70 shows.
 
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Sad? Anyone who thinks they were going to pull in attendance and gross numbers in the same league as U2360º needs to wake up. I think it's great that they're still able to sell a million tickets for 70 shows.


Their numbers are great and the intent of the tour was not to smash records bit rather reconnect with their fans in a more personal setting(and of corse make money too :) )

When his tour wraps up(assuming it continues into next year) it will be in the top 10 easy and actually should be top 5, which would mean north of 300 million.


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Wow at the Stones avg ticket price (kind of BS but people are willing to pay so...)

I refused to pay that much for a decent floor seat and waited until the day before my local show to buy mine. I saw some fourth row seats come up at half the price of the original ticket and pounced on it. So great show at half the price!
 
Sad? Anyone who thinks they were going to pull in attendance and gross numbers in the same league as U2360º needs to wake up. I think it's great that they're still able to sell a million tickets for 70 shows.

Actually, it would not be surprising given ticket demand on the Vertigo Tour as well as 360 tour. Just looking at North America specifically, the rapid sellouts of the Vertigo Tour in all arena's within an hour or two of going on sale suggest that if U2 had toured with 360 stages on Vertigo, the same sales levels would have been seen.

So demand for U2 tickets has been extremely high for nearly a decade in North America. Current demand on this tour is a fraction of what it was on Vertigo and 360. The Denver show on 360 sold 78,000 tickets. The two Vertigo Denver shows soldout rapidly in just a few hours, both shows. These were sellouts at full capacity of the arena venue.

By comparison, the SOI tour Denver shows at 28,200 are less than the total attendance at the single POPMART show in 1997 which was considered at the time to be a heavy disappointment for the band and promoter given U2's past history in Denver.

So the decline in at least the United States is shocking although thanks to playing arenas, the impact is masked from much of the public unlike POPMART where huge empty areas of stadiums were impossible to hide from the general public.

This shows that U2's popularity at least in the United States is very dependent on hit albums, hit songs, good radio airplay, and when the band don't get that, there is a huge drop off in attendance at concerts.

I think there were some in the band that thought they could continue in stadiums in even the United States, but Fogul wisely talk them down and made sure they were booked in arenas. As it turns out, even Fogul overestimated how much demand there would be as there was supposed to be 8 LA shows at the forum and the band were only able to fill 5, and those 5 were not complete sellouts of the total physical capacity available in the venue.

In the United States the band needs to go back to their ATYCLB/Elevation tour playbook as far as promoting album, songs, tour etc.

Their numbers are great and the intent of the tour was not to smash records bit rather reconnect with their fans in a more personal setting(and of corse make money too :) )

When his tour wraps up(assuming it continues into next year) it will be in the top 10 easy and actually should be top 5, which would mean north of 300 million.


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The numbers relative to other artist are still great, but relative to what U2 had done on the past two tours in the United States, it is a disappointment.

If the band eventually gross $300 million worldwide on the I&E Tour, that will put the tour in the top 13, not top 5. There are currently 12 tours that have grossed $300 million or more worldwide on the all time list. U2 would need to gross north of $400 million to make the top 5 of the all time list.

Hahaha what a joke these statistics can be sometimes.

The LA shows at an average of 16,700 per night are not full sellouts in the physical sense either. But the promoter sets capacity whether its at 10,000 or 18,000 and if that capacity is sold, the concert is marked as a sellout.

Yep. They do that all the time if huge touring acts fail to sell out venues.

All artist do this, and you can see below full physical capacity results marked as sellouts going all the way back to 1976, 40 years. Its standard industry practice.
 
Interesting topic. Personally all the young people I know rarely seem to want to go to a concert, they much prefer big festivals with a variety of music. Although the IE concert in Vancouver had a wide variety of ages including a lot of teens and tweens.

I'm just wondering if things are changing just as the music industry is changing. I just recently rediscovered the joy of listening to a whole album in order. I've been listening to streaming services for years myself, so it seems like an easy link that festivals may be more popular. Or that may just be my own perception.

In any case, while I love U2 dearly and I do think most of their catalog has held up remarkably well, if nothing else the age of the band is going to play against them more and more. In my mind it doesn't have as much to do with the quality of their new music or whether or not they're played on the radio. I missed the 360 tour simply because life got in the way, school, family etc. It's only recently that I decided I don't have to be a responsible adult at all times and I can still fly to NY for some more concerts of the same tour. So to me it seems that the core group of fans from early on have simply grown up and the young people aren't into 50+y old guys for a two hour concert, but would rather go to a festival weekend.


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The Apple SOI giveaway was actually quite damaging to U2's public image. It seemed to be worse in the United States than anywhere else. The album never had a chance to perform at all, be it good or poorly, because the story and the SCANDAL overshadowed the music in the eyes of most people, reviewers and casual music listeners. While this has been discussed to death, it is the main reason behind the less than explosive ticket sales. Other factors are ticket prices, lack of current hits, age of the band/fans, the fact that many people probably saw enough of U2 between the 2001-2011 golden era of strong ticket demand. But none of those really matter compared to the Apple backlash.

In most cities on SOI, it took awhile for U2 to sell out the shows, but they did sell out. Compared to the Elevation/Vertigo tours, where most shows were sold out by lunchtime after a 10:00 onsale. I'm sure that Chicago 5 and LA 5 had some unsold seats sprinkled in there somewhere, but to stand in the arena and look around, the shows appeared to be sold out. The only city where that was not the case was Denver. I would've thought Denver to be a stronger market for U2 than Phoenix, yet Phoenix sold out both shows. If Elevation/Vertigo's figures are anything to go by, then both I&E Denver shows were 4,000 tickets short of a sellout. However, I thought the 1st show sold out the first day, and the 2nd shows was added to meet the "overwhelming demand". Demand was extremely overestimated in Los Angeles (only getting 5 out of 8 shows is a major disappointment), and they thought they could have done a 6th Chicago show. They probably could have added a 6th show on July 3rd and just dealt with a 3/4 full house, but the Grateful Dead concerts at Soldier Field probably put a stop to that anyway.

I really don't think the demand is there for a US stadium tour next year. However, I bet they can still pull out a 30-40 show arena tour for sure. Comparisons to Taylor Swift are not fair, as she is a current Pop sensation. Garth Brooks hasn't toured since 1998, and he went out on top, so obviously people (including myself) in the US have been waiting for this Comeback tour. The Rolling Stones are doing surprisingly well in their stadium tour of secondary US markets. Outside of the Stones, Taylor and Garth, I really can't think of many people who could draw more than 28,000 in Denver. I think the fact that these shows have been very good, and have been generating a lot of good news stories (Acrobat Tribute Band, for example), will help build demand for next year. Hopefully SOE is a good record that is released with little fanfare and NO backlash.

U2 are still a HUGE concert draw, but I believe we're in a LULL or RUT comparable to Popmart. And after Popmart came Elevation... it can happen again...
 
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I'm sure the apple shitstorm didn't do them any favours, but it has been popular to hate U2 and especially Bono for years. If you google the most hated band U2 is right behind Nickelback. There are tons of people with very strong opinions and all the complaining hasn't hurt their ticket sales in the past. I'm not sure the lack of interest (relatively anyways) can be attributed to an image problem.


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