The Joshua Tree Tour 2017 Boxscore Discussion - U2 Feedback

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Old 06-13-2017, 07:57 PM   #1
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The Joshua Tree Tour 2017 Boxscore Discussion

New tour, new boxscores!
Current Boxscore | Billboard

May 12, 2017 - Vancouver, BC - BC Place Stadium
GROSS: $4,321,731
ATTENDANCE: 45,436
SHOWS: 1
SELLOUTS: 1
AVERAGE TICKET PRICE: $95.12

May 14, 2017 - Seattle, WA - CenturyLink Field
GROSS: $6,249,670
ATTENDANCE: 57,009
SHOWS: 1
SELLOUTS: 1
AVERAGE TICKET PRICE: $109.63

May 17, 2017 - Santa Clara, CA - Levi's Stadium
GROSS: $6,268,805
ATTENDANCE: 50,072
SHOWS: 1
SELLOUTS: 1
AVERAGE TICKET PRICE: $125.20

May 20 & 21, 2017 - Pasadena, CA - Rose Bowl
GROSS: $15,784,565
ATTENDANCE: 123,164
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $128.16

May 24, 2017 - Houston, TX - NRG Stadium
GROSS: $5,889,005
ATTENDANCE: 47,669
SHOWS: 1
SELLOUTS: 1
AVERAGE TICKET PRICE: $123.54

May 26, 2017 - Arlington, TX - AT&T Stadium
GROSS: $6,044,330
ATTENDANCE: 49,807
SHOWS: 1
SELLOUTS: 1
AVERAGE TICKET PRICE: $121.36

June 3 & 4, 2017 - Chicago, IL - Soldier Field
GROSS: $13,435,925
ATTENDANCE: 105,078
SHOWS: 2
SELLOUTS: 2
AVERAGE TICKET PRICE: $127.87

June 7, 2017 - Pittsburgh, PA - Heinz Field
GROSS: $4,273,920
ATTENDANCE: 41,413
SHOWS: 1
SELLOUTS: 1
AVERAGE TICKET PRICE: $103.20

THE JOSHUA TREE TOUR 2017: 1ST LEG - NORTH AMERICA STATS

GROSS: $62,267,951
ATTENDANCE: 519,648
AVERAGE GROSS: $6,226,795
AVERAGE ATTENDANCE: 51,965
AVERAGE TICKET PRICE: $119.83
SHOWS: 10
SELLOUTS: 10


Let me know if any of the calculations are wrong.
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Old 06-13-2017, 08:03 PM   #2
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Massive laugh at Pittsburgh being reported as sold out. Yeah, yeah, technicalities, but stop pulling our leg.
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Old 06-13-2017, 08:12 PM   #3
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No kidding. They probably fear that listing a show as a non-sellout will damage their reputation as a top draw.
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Old 06-13-2017, 08:34 PM   #4
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Why does U2 get to choose to list a show as a sell out when it obviously isn't?
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Old 06-13-2017, 09:20 PM   #5
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Why does U2 get to choose to list a show as a sell out when it obviously isn't?
The boxscore report tallies figures submitted by the venue, the promoter and artist management so it probably isn't the band 'choosing' what is termed a sellout. (If that's what you meant? apologies if I mis-interpreted.)

The actual math of a sellout is pre-determined when show contracts are negotiated. In other words, a sell out is not always precisely tied to maximum venue capacity. It is more tied to a number where the band and promoter earn what they are contractually promised, and everything after that is paid out in bonus tiers.

So for Pittsburgh perhaps they anticipated a specific number for sell out that was less than maximum capacity, ran the math based on that number, hit that number and were therefore able to report the show (to Billboard Business) as a sell out. In this scenario sell out is a contractual/financial term and not a marketing/p.r. buzz word.

This is just my slightly-educated guess as I am certainly not privy to Live Nation contracts! Perhaps my guess, in the end, is miles off from reality.
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Old 06-13-2017, 09:27 PM   #6
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That helps, thanks.
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Old 06-13-2017, 09:38 PM   #7
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Seems like a higher average ticket price than the 360 tour.
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Old 06-13-2017, 11:56 PM   #8
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That's probably because they added that $155 price, and raised all of the other ones.
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Old 06-14-2017, 01:41 AM   #9
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I'm disappointed by the results in Vancouver, Houston, Dallas, and of course Pittsburgh. Demand at these shows was clearly weaker than 360 which is a shock given this is a nostalgia show for the Joshua Tree album.

Thanks for posting the stats prbiker15. Cool to finally see them and make the comparisons to previous tours.

I should add though that although Pittsburgh JT 2017 was beaten by 360, JT 2017 did about 2,000 attendance better than ZOO TV stop there in 1992.
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Old 06-14-2017, 07:42 AM   #10
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Seems like a higher average ticket price than the 360 tour.
Not exactly a surprise.
GA were $49.50 before fees on first NA leg of 360 if I recall, they are $70 this year. Top tickets I think were $250 for 360 and are $280-290 this year.
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Old 06-14-2017, 08:02 AM   #11
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Massive laugh at Pittsburgh being reported as sold out. Yeah, yeah, technicalities, but stop pulling our leg.


A lot of artists pull this and technically they are right but it's bullshit.

If you put 100 tickets on sale for Meadowlands Stadium and sell them all....I guess you sold out the Meadowlands...lol
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Old 06-14-2017, 08:05 AM   #12
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I'm disappointed by the results in Vancouver, Houston, Dallas, and of course Pittsburgh. Demand at these shows was clearly weaker than 360 which is a shock given this is a nostalgia show for the Joshua Tree album.



Thanks for posting the stats prbiker15. Cool to finally see them and make the comparisons to previous tours.



I should add though that although Pittsburgh JT 2017 was beaten by 360, JT 2017 did about 2,000 attendance better than ZOO TV stop there in 1992.


What was the average ticket in 1992? The bottom line would be did they gross more adjusted for inflation in 2017 vs 1992 and I think that they might have, which is great
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Old 06-14-2017, 08:13 AM   #13
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The Joshua Tree Tour 2017 Boxscore Discussion

Biggest surprise for me is the average ticket price jumping from ~$101 on 360 to ~$120 for JT.

More impressive, the average NA ticket was ~$92 for 360 and its $120 now, so a 30% jump!!

What that means is with 46 shows at about 55k per show(Europe and SA are going to bring the average attendance up from the current 50k) means 2.5 million tickets!!!

Going for $120 a pop...this tour is going to gross about $300 million!

That's before they add a few shows to SA after the sellouts and if they add Australia and more European dates like they did for the US....this tour could hit $400 million +
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Old 06-14-2017, 09:10 AM   #14
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Not exactly a surprise.
GA were $49.50 before fees on first NA leg of 360 if I recall, they are $70 this year. Top tickets I think were $250 for 360 and are $280-290 this year.
Wow, I didn't remember the GAs being that cheap on 360. But yeah, that top 290 price does seem higher this time.

Also a factor I suppose, they're not selling behind-stage seating, which probably would have mostly been cheaper seats on the 360 tour, since they were, you know, behind the stage. So fewer cheap seats would also bring the average up for JT30.
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Old 06-14-2017, 11:48 AM   #15
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What was the average ticket in 1992? The bottom line would be did they gross more adjusted for inflation in 2017 vs 1992 and I think that they might have, which is great
That's not an accurate comparison due to the way tickets were priced before 1994. Generally, before then you had a single price based on what demand would be for the worst seat in the stadium or the arena. In 1992, $30 dollars was the highest average ticket price there had ever been for a major stadium tour.

You can't really start to compare today's prices adjusting for simple dollar inflation for concerts prior to 2000, especially with U2. It was not until the elevation tour that U2 had multiple price levels for most tickets based strictly on what demand was believed to be for that particular seat.

Although POPMART did have one lower price level, it was only used on the 2nd level at the very back of the stadium. More than 90% of the tickets were charged at the same price level, essentially the same as U2 had done through out their career prior to that point.
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