anyone have any updated numbers on Radio stations adds or spins for TBT??
Here are the updates I have from Mediabase as of 8p ET in order of Format size/importance. Scroll to the bottom for "context" and a summary of my thoughts(includes stats for singles back to Vertigo!):
You're the Best Thing About Me:
Top 40:
-Not currently charting (haven't in years)
Hot AC:
#29
- #29 with 619 plays and 3.764 million impressions
-7 stations added the song (2nd most added)
-Up 334 spins w/w (7th biggest increase)
Alternative:
#22
- #22 with 747 plays and 2.252 million impressions
-2 stations added the song ( tied for 2nd most added)
-Up 141 spins w/w (6th biggest increase)
AC:
- Not currently charting in the top 50
Active Rock:
#43
- #43 with 126 plays and 0.652 million impressions
-0 station added the song
Triple A:
#7
- #7 with 497 plays and 1.215 million impressions
-0 station added the song
-Up 71 plays w/w. (5th biggest increase)
Summary:
Hot AC: Continues to grow quite nicely on this format, the most important format for U2 due to its size and how closely it is related to Top 40(a song that is a hit on this format can cross over)
AC: I am still perplexed it hasn't charted yet on this format and do expect it to do so soon. TBT is built for Hot AC and AC. I just can't explain why its not there yet.
Alternative: Continues to grow on this format and being that we are still seeing station adds, I think that is a good sign. This is an important format too for U2 as its the 2nd largest (of those listed not including Top 40).
Alternative Rock: It will likely fall off of this chart within the next week or so. That isn't too much of a surprise when you consider the songs on this format and then look at TBT. This song is NOT made for this format and it falling off would not be considered a "bad sign" but rather take the fact that it even charted here as a plus.
Triple A: No more adds but it is continuing to gain and I do feel it will do so for a while. Triple A loves U2 and I can see this song hitting #1.
Now for the fun part for the chart junkies…context:
TBT today hit a high in spins (1,989) and impressions (8.34 million), so how does that stack up against other recent U2 songs?
Well,
Spins:
The 1,989 spins is more than the peak for The Miracle (1,321), EBW (1,568), Invisible (1,631) or Song for Someone (1,965). It also beats Ordinary Love, which I think peaked well under 1k. It is now entering "NLOTH" territory where Magnificent peaked at 2,417, Boots peaked at 2,436 (I don't have Crazy Tonight info). After those songs, it would start to approach SYCMIOYO (2,660), ABOY (2,715) and the champ…Vertigo (6,517)…yes, Vertigo was huge!
Impressions:
The 8.34 million impressions it more than the peak for The Miracle (6.10 m) but falls short for the moment of EBW (8.35 m), Song for Someone (8.58 m) and Invisible (10.4 m). On its current trajectory, it should pass out both EBW and SFS very soon and then begin to approach Invisible but whats after Invisible? Well….Magnificent (13.3 m), Boots (13.41 m), SYCMIOYO (14.64m), ABOY (14.94m) and Vertigo (41.16 m) and no that is not a typo…Vertigo was a radio BEAST (it was charting on Top 40).
So what does this mean? Well, TBT is performing better than almost every single since 2013 (Ordinary Love forward) with SFS and Invisible (impression wise) being slightly ahead of it. However, that bar is a very low bar and nothing to cheer at especially when you see how the BOMB singles performed. But as I and others have mentioned before, this song is a slow burner and there is a positive aspect to beating these SOI singles. See, Invisible peaked within 7 days and then fell off the charts and TBT has been going for 21 or so days and the other singles at this same point in time were all well below where TBT is.
-Invisible was the first single from U2 after NLOTH and it just died almost instantly. The impressions and spins it received were almost only due to it being new U2 and it literally disappeared within a few weeks.
- The Miracle, EBW and SFS hit their "peaks" at around the 60 day mark. That means if TBT follows that trend, it won't hit its peak for another 4 or 5 weeks and its possible it can racking up some pretty big spin/impressions in that time. In other words, TBT might just be getting started!
-Boots may have had better "peak" numbers than Magnificent but Boots performed a lot like Invisible in that it hit radio with big numbers and then dropped like a rock. Magnificent was really more successful from a radio standpoint
-The true bar for success for TBT are the HTDAAB songs as those all charted on the Hot 100 but more also were radio beasts. Think about Vertigo's numbers….41 million impressions!! thats more than the peak of all SOI singles combined and almost Magnificent too!!
Either way, reports of TBT's death on radio are greatly exaggerated and all indications are that it is just getting started. It may not end up lighting and charts on fire but its not done yet.
Cosmo Out!
