doctorwho
Rock n' Roll Doggie VIP PASS
One more item to add. Per HITS, J. Holiday's album, "Round 2", debuted at #4 album last week, with sales of 56,453 copies. This week, the album saw a 72% decline, dropping to #22 with sales of 15,982.
I point this out because here is yet another example of a huge second week drop, to go along with Clarkson and The-Dream. U2 at least had a huge debut, so a big second week drop might be expected (similar to a summer blockbuster seeing a big second week drop after monster numbers the first week). But J. Holiday's album debuted with only 56K in sales and still dropped big. Clarkson had almost half of U2's sales, yet still dropped big.
All of this indicates that:
I point this out because here is yet another example of a huge second week drop, to go along with Clarkson and The-Dream. U2 at least had a huge debut, so a big second week drop might be expected (similar to a summer blockbuster seeing a big second week drop after monster numbers the first week). But J. Holiday's album debuted with only 56K in sales and still dropped big. Clarkson had almost half of U2's sales, yet still dropped big.
All of this indicates that:
- Springsteen's second week drop of only 53% may have indeed been due to his Super Bowl performance - the drop was big, but not as big as it could have been;
- sales, regardless of genre, are soft overall;
- there can be big first weeks for hotly anticipated albums, despite softer sales;
- some albums can still sell very well, but because they remain at a stead 15-50K for a long period of time (e.g. Taylor Swift) - 10 years ago, those sales would have pushed an album out of the top 20 on the high end and out of the Top 50 on the low end, now those sales levels put an album in the Top 25 (excluding the holiday season).
Also obviously people are still flocking to see U2 on tour...when the US dates go on sale thats when it will be very interesting to see the demand down there.
