Exactly right. I just looked at today's mediabase update, and the increases in spins have gotten even smaller, or turned into DECREASES, as is the case on Triple A. Of course, when you are at #1 on a format and being played on every station monitored (30), there is no place to go except down.
Still, so far, Magnificent has had a 5-6 week run with ZERO promotion in the U.S., and I really do mean ZERO. Boots video is still being streamed on most video channels. The album has been played at every commercial break for the past two NASCAR races (?). But the song Magnificent needs a video, a great b-side(s) that come along with any download of the song, and a front page on i-tunes advertising something along those lines. Instead, what we know so far is that it won't even be released until May 4 (too late to capitalize on the momentum the song generated ON IT'S OWN in the U.S.), and the "b-sides" are not even worthy, especially considering that most fans already have them.
Unless they do something quick to turn things around, IMHO (which matters not, I know), U2 will have missed their best opportunity for a REAL hit single, at least in the U.S., since Discoteque, which is not even close to the quality of song of Magnificent. Discoteque debuted at #9 on the BB Hot 100, then basically disappeared. I know Vertigo and BD made it onto the Hot 100 and regardless of position, were considered big hit singles. I just think Magnificent has the power of U2's only other #1 hits in the U.S., ISHFWILF and WOWY. I realize these days it takes a totally different approach to get a hit single. Since Paul M. gets 20% of an even 5-way split, he oughta be doing everything he possibly could to get Magnificent the airtime it deserves.
Instead, from everything I can tell, NOTHING has been done to push the song. Worse, the release date is ill-timed, the tracklisting sucks, and there is no video. The song has gotten to this point on U.S. radio on it's own merit, which would be fine with me if U2 didn't go on and on about wanting to have their music on the radio, reaching as many people as possible, etc.
End of rant.
P.S. It's not to late for Magnificent. U2 and Paul...SURPRISE ME!