This.They need the help
The only "problem" I have with the article is when it states "even mediocre U2 is better than most bands". While I agree, I would not state that EBW is mediocre at all. It's a very strong single and one of U2's best ballads in ages.
I do hope this song breaks through in some format. If it doesn't, then I guess U2 simply won't have any hits from this album.