Maoilbheannacht
Refugee
- Joined
- Jul 24, 2005
- Messages
- 2,400
2. Regardless of the fact that they returned to Chicago in 2008 only 10 months later, they STILL should have grossed $4-$5 million when returning, after grossing nearly $10 million there in 2007.
Well, if thats the case, why didn't LIVE NATION book the Police to play Wrigley Field in Chicago again for the summer of 2008?
They booked the SINGLE arena show because they KNEW that a return to the market was likely to only bring in $1.5 million to $2 million in gross.
Again if the Police had instantly soldout the two Wrigley Field shows in Chicago grossing $9 million, then you could make the arguement that a 3rd show grossing 4-5 million would be possible, but thats not what happened. First show sold fast, second show slowly filled up. When that happens, you know demand has nearly been met.
Thats why U2 DID NOT return to Massachusetts for a 3rd stadium show. By your logic above, they should have. They played two shows to 138,000 people, but the second show sold slowly meaning they were coming very close to reaching most of the demand in the market at the stadium level. A third stadium show would not have worked. A return date in an arena though like the Police did would have worked, but U2 are only playing stadiums in 360, so that was not possible.