I think that PopMatters has more potential than most any pop crit site of which I can think, because they cast the net so wide. Lots of potential, and something that is desperately needed, in some viable way, in the non-academic academic world. I mean, nobody talks about philosophy or theory, anymore, because it's inaccessible; like, yeah, the writing is often inaccessible, but you can't even find/afford the stuff, anyway! That's a big problem, and one of the bigger (of many) reasons why the US lags so far behind, in those fronts.
But the web-based, non-funded, accept-most-anything format sort of guarantees that their critical pieces (I'm not talking about album reviews, here, but rather their other, non-review sections) are really surface-level and obvious, like 90% of the time. You need resources to get mobilized to really put something together (ie, a really well-funded/-connected library, because everything is so expensive/elusive). Again, not talking about the reviews, really. Those don't need to be and don't try to be theses. I just don't care to read about how 4/5 of every album released in a given year (and PM definitely covers some not-so-well-known stuff, because of its format) is a potential all time masterpiece. I'm exaggerating, of course. Perhaps the site has changed, in that regard, over the last year or two...? The evidence already cited in this thread suggests otherwise, but I don't know. And if you've been reading it for a while, I'm sure you know what I mean, whether or not you agree that that's a bad thing. After being told that The Bell Rays, Ike Reilly, The Fire Theft, and God only knows how many other random-ass bands were allegedly changing the face of modern music, year after year, I kinda quit on that stuff.
As I said, though, I've definitely read some truly amazing reviews on that site, over the years. I just needed more of a filter, you know? And, hey...I don't mind some good publicity for the Pornos, that's for sure. I just think that that review is a little bit...much. And factually wrong, in a number of ways. Lazy copy editing and writing. Not to mention listening.