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Old 06-01-2011, 05:18 PM   #16
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Let's say Nicole Kidman had a reputation for being a diva, Cadbury would run the same ad but for a white chocolate product.
And no one would give a shit. Why people shy away from things like this is beyond me. "oh no, they pointed out that chocolate and black people have a similar hue!" Aren't there some sort of white twinkie things called blondies? It's an apt comparison. There is nothing racist about it. It shouldn't be taboo to make mention of a person's colour
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Old 06-01-2011, 05:26 PM   #17
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Maybe it's because I'm a chocolate fiend, but I can't see why being called one of the greatest things ever is a bad thing.
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Old 06-01-2011, 05:28 PM   #18
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Old 06-01-2011, 05:32 PM   #19
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Not gonna lie. I laughed at the ad. Mostly because I have ZERO tolerance for Naomi Campbell.
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Old 06-01-2011, 05:42 PM   #20
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Mr Woolley said that, for black people, being likened to chocolate was as bad as being called a golliwog. "Racism in the playground starts with black children being called 'chocolate bar'. At best, this is insensitive, and at worst it demonstrates Cadbury's utter disregard for causing offence.


Except when black Democratic politicians do it I suppose.
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Old 06-01-2011, 05:51 PM   #21
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Except when black Democratic politicians do it I suppose.
Even YOU know this...
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Old 06-01-2011, 07:58 PM   #22
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Naomi's response sounds suspiciously like that of. . .a diva.

If she has any issue here, it would be the use of her name. I don't find race to be particularly relevant here.
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Old 06-02-2011, 02:23 AM   #23
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To me this just seems like the complete opposite of progress. If every ad that mentions a black woman/man is scrutinized to this degree, then racism is always going to be a crippling factor on both sides.

Naomi Campbell IS a diva. I couldn't even figure out what her problem was with the ad until I read the article. I guess I just don't think in the way of "Insult to black people!" every time I see a chocolate bar
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Old 06-02-2011, 08:42 AM   #24
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So it's ok to do that yourself but not ok if someone does it without your consent? How is she not comparing herself to/associating herself with chocolate there?
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Old 06-02-2011, 08:50 AM   #25
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Not racist. Dumb, dumb, dumb slogan though.

But, then again, it gets people talking, and if they've got the money to stave off a lawsuit, then it's pretty intuitive marketing... the gorilla ad was a gigantic success.
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Old 06-02-2011, 10:45 AM   #26
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i think the consent thing is a big thing, if she had endorsed it then that's fine obviously

the copy is still crap though!

also, the light purple background colour is very wrong - it is way way way too close to Milka... i glance at the ad and i think of Milka... spoken like a true chocoholic of course
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Old 06-15-2011, 04:01 PM   #27
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What if the inventor of the slogan is a black person?
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Old 06-15-2011, 04:12 PM   #28
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that's irrelevant really... point is, she didn't give her consent for her name to be used...
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Old 06-17-2011, 05:36 AM   #29
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LOL

all I see is a fun dig at Naomi Campbell, about her being such a diva, and now a 'new one is in town', it never crossed my mind about the colour issue.

do people overreact now because the PC world has us on tenderhooks that the tiniest thing is targeted and no longer free?


naomi campbell has always acted innocent. shes a great model, yes, but has ego. she will be fuming, but Im sure as hell people have been fuming at her, A LOT!
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