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Demonstrators gathered in Earls Court, west London, as the Miss World contest returned to a London venue for its 60th anniversary show. Around 50 protesters carried placards that read, among other things, "Miss Deed" and "Miss Ogynist".
Rebecca Mordan, who helped organised the protest, said the wide age range of the protesters showed that feminism was still relevant today.
The first contest was hosted on the South Bank in 1951 during the Festival of Britain and judged by British born US comedian Bob Hope and in 2002 the final had to be moved to London at the last minute when approximately 100 people were left dead in Nigeria after comments in a local newspaper suggesting that a contemporary prophet Mohammed might take a bride from the pageant sparked three days of rioting.
Kat Banyard, author of The Equality Illusion and founder of the organisation UK Feminista, said the competition had no place in modern Britain. "We're here because Miss World has absolutely no place in a world that treats women and men equally. It perpetuates the beauty myth [and] indoctrinates people across the world with its toxic ideals, We know that [those ideals] have a very harmful effect." Banyard said.
"The more a girl sees herself as an object, the more ashamed and disgusted she will feel about her own body. And that has massive implications from everything from being too ashamed to go to physical education lessons to developing an eating disorder."
Miss World met with protests at 60th anniversary show in London | World news | The Guardian