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Old 04-24-2010, 07:36 PM   #16
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Victoria's Secret ads are on during soap operas, in the afternoon. I was in a waiting room the other day and they had GH on, the Naked Victoria's Secret ad was on twice. It's really funny with the closed captioning on. I think VS ads are on at all hours. Don't think they edit them much or at all, they all look the same to me. Maybe during soap operas less writhing is allowed. A few years back, with all the FCC crackdowns, soaps had to be less risque. I watch GH when I can (and the reruns on Soap Net) and they don't seem as risque to me. Kids and teens can and do watch soaps if their viewing isn't monitored.

But if will air a VS ad at 3PM then you can certainly air a Lane Bryant ad during the "family" hour. Yes they do cover the thighs of the Lane Bryant model, I don't know what the rules are about thighs. Again, hers would probably be judged to be too "revealing" because they're larger.

Personally I'd rather have a kid see some cleavage than have them ask me what Viagra's for. It's cleavage, it exists naturally in this world. Again, what about the cheerleader shots during football games? They don't seem too strict about those thin women in those skimpy outfits.

The Playtex defense seems ridiculous to me-those bras are like body armor and you can't see a thing. Fuller figured women have the right to have sexy lingerie too. And you can't advertise a bra like that for a woman with more cleavage and have it look like a Playtex bra.
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Old 04-24-2010, 08:09 PM   #17
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But if will air a VS ad at 3PM then you can certainly air a Lane Bryant ad during the "family" hour.
This isn't a double standard. In the same way that you can air a VS ad at 3PM, you could probably air a LB ad, albeit to a small audience that won't give you the reach you're looking for. At 3 PM the FCC probably figures most kids are still in school -- not to mention the incredibly shrinking audience for soaps, plus the fact that kids are more likely to be watching Disney, Nick, Cartoon Network, etc. The question is whether you can run the ad during the family hour, when the vast majority of people -- particularly families -- are watching FCC-regulated broadcast TV. As a result, no VS ads from 8-9; no LB ads from 8-9. No hypocrisy or double standard.

Again, a false tornado of controversy, designed to do one thing: get us talking about LB. And they did. So, kudos to them.
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Old 04-24-2010, 08:19 PM   #18
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Yes kudos to Lane Bryant-but maybe they do also have a legit, albeit self serving, point about standards of beauty being defined. After all, this is the first and one and only tv ad I can ever remember showing a plus sized (which these days is probably defined as a size 12 or more, when the average American woman is a 14) woman in sexy lingerie. I'm sure there isn't much plus sized sexy lingerie out there so that's partially the reason. But there must be more these days because there is a market and demand for it.

Victoria's Secret wants to pretend that larger women don't exist -well other than large breasts on skinny models. They're selling fantasy and larger women just don't fit into that. I'll think differently the first time I see a truly plus sized model in any VS ads or shows or whatever. Not holding my breath. How much do they define what's thin and what's larger? Those ads do help to mold and define that. I think that model is fabulous looking.
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Old 04-24-2010, 08:29 PM   #19
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The beauty ideal has always been about fantasy. So if that's what VS is selling to a niche demographic, so what, nothing wrong with staying true to the brand.
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Old 04-24-2010, 08:39 PM   #20
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I've never understood women's sizes(I mean dress sizes 6,8,10,12, etc...), and I've looked up a few photographic size charts and they all differ.

If a size 14(which seems slightly high to me) is average can someone post a photographic size chart that they think is accurate?
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Old 04-24-2010, 08:57 PM   #21
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You're right, women's sizing is all a mirage. Even for women.

Is Christina Hendricks from Mad Med sexy or portly? She's likely size 10 or 12.

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Old 04-24-2010, 09:08 PM   #22
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I think Christina is gorgeous, but I would have thought she would be about average size, rather than below average.
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Old 04-24-2010, 09:11 PM   #23
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i'd be thinking the fact that people seem to no longer be used to natural* large breasts is why there's an impression of her being bigger than she actually is.



*=a google search says they're real.
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Old 04-24-2010, 09:43 PM   #24
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The beauty ideal has always been about fantasy. So if that's what VS is selling to a niche demographic, so what, nothing wrong with staying true to the brand.
Exactly. I doubt either company really cares about defining any sort of standard for American women or depicting the "average", they just want to find their niche and market their brand.
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Old 04-25-2010, 11:55 AM   #25
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Sizing is pretty arbitrary. A 6 in one clothing line can vary quite a bit from a 6 in another store. And British sizes don't necessarily match up with US sizing either.

And then there's the whole "Oh, but Marilyn Monroe was a size 12" or whatever the quote is - sizes have changed a lot over the past few decades. There's a lot of "vanity" sizing going on, so women can somehow think they're smaller just because they can fit into a lower number in size.

Good times.
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Old 04-25-2010, 05:33 PM   #26
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Yep I have pants I wear regularly in three different sizes, some even from the same stores in different sizes. Actually, I have two jeans, each with two pairs in a different size, exact same jeans. I wear them all!
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Old 04-25-2010, 05:56 PM   #27
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i always knew you wore the pants.

at the same time?
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Old 04-26-2010, 05:49 PM   #28
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That woman is gorgeous and of average size.

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Old 04-26-2010, 11:41 PM   #29
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Sizing is pretty arbitrary. A 6 in one clothing line can vary quite a bit from a 6 in another store. And British sizes don't necessarily match up with US sizing either.

And then there's the whole "Oh, but Marilyn Monroe was a size 12" or whatever the quote is - sizes have changed a lot over the past few decades. There's a lot of "vanity" sizing going on, so women can somehow think they're smaller just because they can fit into a lower number in size.

Good times.
exactly. at least with men's pants, it's all about measuring the width and length in inches/centimeters. so i'd imagine once a guy knows those measurements he can buy pants pretty much anywhere.
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Old 04-27-2010, 12:05 AM   #30
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exactly. at least with men's pants, it's all about measuring the width and length in inches/centimeters. so i'd imagine once a guy knows those measurements he can buy pants pretty much anywhere.
And some jeans put the measurements right there on the outside for the world to see...
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