Sorry, I thought you were referring specifically to the album, not the whole surrounding image/tour etc. Personally, I don’t see some grand conspiracy to sell out and make a truckload of cash etc during the Bomb era. I have no beef with an iPod ad or a Super Bowl appearance or any of that. The world has changed. I think the 00s are as honest as any period of time, if not perhaps underlined by a serious crisis in confidence post Pop/Popmart bombing in the US. That’s why I referred to their personal and professional lives at the time. I thought you meant the music on Achtung was contrived, that it was somehow not natural, when with one band member hurtling toward divorce, and another – well, the FAQ says we can’t talk about it – and the near band splitting tensions at the time all, obviously (preaching to the choir, I know), lead perfectly to what is on that album.
But, taking your point about the larger picture – dreaming it all up again, the tour, the image changes – there’s a big difference, but fine line, between contrived and just really great ideas and hard work coming together in perhaps the most perfect way, even if some of those are enforced within or forced from outside. I don’t think any of that was contrived, in the sense that I don’t think any of it was bullshit. Of course though it was carefully planned. I also don’t think that in the 00s U2 had some meeting where they decided that they were getting old or whatever, or that they should never do anything again that doesn’t guarantee an $X billion tour profit at the end of it, so they must make dumbed down, high selling pop music and set off on unambitious, uninspired tours, while flogging their wares at every available opportunity. So.. we probably don’t have any disagreement. I mostly just think that what U2 tried to do was understandable and perfectly… noble, or whatever, but the end result was way below their true ability. Their good at what they do. Fucking good. They should really push themselves.